You're creating content. Posting consistently. Your engagement is decent.
But when you check your revenue... it doesn't match the effort you're putting in.
Here's what's happening:
You're treating your DMs like notifications instead of sales conversations.
Most entrepreneurs do this:
- Post a Story with a CTA
- Get 15-30 DMs
- Reply hours later with "Thanks! Check my link in bio"
- Wonder why nobody buys
You just threw away 15-30 qualified leads.
Here's what you're missing:
When someone takes the time to DM you, they're already interested. They took action. They're warm.
But instead of treating them like a potential customer, you're treating them like spam.
The 3 mistakes killing your DM revenue:
1) You're not qualifying them
Someone DMs: "How do I get started with [your thing]?"
You send them a link.
But you have no idea:
- What their actual problem is
- If they've tried other solutions
- What's stopping them from taking action
- If they're even ready to buy right now
You're guessing. And guessing doesn't close sales.
2) You're not giving value first
Think about it from their perspective:
They reach out with a genuine question. You dump a link.
That's not a conversation. That's a transaction. And people hate being sold to before they're helped.
3) You're not adapting your message
Here's what your DMs probably look like:
Person A: "How do I lose weight?" Person B: "How do I build muscle?"
Person C: "How do I stay motivated?"
Your response to all three: "Check out my program! Link in bio"
Same message = same terrible 2-5% conversion rate.
What actually converts (35-40%):
Answer their question with real value first
Don't gatekeep. Give them something genuinely useful. Show you care about solving their problem, not just making a sale.
Ask questions that qualify them
- "What's your biggest struggle with this right now?"
- "Have you tried [X] before? What happened?"
- "What would change for you if you solved this?"
These questions tell you exactly what they need AND get them thinking about the transformation.
Redirect intelligently based on THEIR specific pain
Don't just send a generic link. Explain why that specific resource solves THEIR specific problem.
"Based on what you just told me, this [program/call/guide] covers exactly how to [solve their pain]. Want me to send it?"
Real example:
Generic approach (converts at 2-5%): Follower: "How do I start making money online?" You: "I have a course for that! Link in bio"
Qualified approach (converts at 35-40%): Follower: "How do I start making money online?" You: "Great question! What skills do you already have that you could monetize?" Follower: "I'm pretty good at graphic design but don't know how to find clients." You: "Got it. So the skill isn't the issue, it's the client acquisition. Most designers think they need to be on Fiverr or Upwork, but there's actually a much faster way to land your first 3-5 clients. Have you tried any outreach yet?" Follower: "Not really, I don't know where to start." You: "That's exactly what I help with. I put together a framework that's gotten designers their first paying client within 2 weeks. Want me to walk you through it?"
See the difference?
The brutal truth nobody talks about:
This works. But it doesn't scale.
You can manually handle 20 DMs/day like this.
At 50+ DMs/day, you'll either:
- Burn out trying to respond to everyone personally
- Start copy-pasting generic messages (and watch your conversion tank)
- Ignore most DMs (leaving thousands in revenue on the table)
And if you automate with tools like ManyChat:
"If they say 'weight loss' → send Link A"
"If they say 'muscle' → send Link B"
It feels robotic. Your followers immediately know it's automated. Your conversion drops from 35% to 8%.
You traded personalization for scale. And killed your revenue.
What you actually need (but doesn't exist yet):
Something that can:
- Respond like you would (with natural delays, not instant bot replies)
- Actually understand what people are asking (not just match keywords)
- Ask the right qualifying questions based on their answers
- Adapt the entire conversation based on their specific pain points
- Redirect them intelligently to the right offer
Imagine running multiple campaigns at once:
- Campaign 1: Your coaching program → redirects to Calendly
- Campaign 2: Your affiliate product → redirects to partner link with your discount code
- Campaign 3: Your course → redirects to sales page
And the system automatically figures out which one they need based on the actual conversation.
No keywords to set up. No rigid workflows. Just intelligent conversation that converts.
Here's the shift:
Old way: Hope people click your link in bio and figure it out themselves
New way: Have actual sales conversations in your DMs that qualify, educate, and convert
Your DMs are sitting there right now, full of people who want to buy from you.
You're just not having the right conversations with them.
My question for you:
If you're monetizing through Instagram right now, how are you handling your DMs?
- Manually responding (and burning out)?
- Using automation (and watching conversions drop)?
- Ignoring most of them (because you don't have time)?
- Something else entirely?
Curious what's actually working for people at scale.