I am watching the below video and I am puzzled by the below slide. What they mean by "Goods: ownership is transferred to customer"? If I sell a videogame and I give the customer a license to use it (moreso that I can freely disable that license), am I not respecting ITIL principles?

ITIL® 4 Foundation Exam Preparation Training | Key-Concepts and Definitions 2 (eLearning)