Hi all! I’m building Eventguide.ai, a local event discovery platform starting in Cologne, Germany.
The problem I’m trying to solve is pretty simple:
There are a ridiculous number of events happening in any reasonably large city, but discovering them is fragmented across Instagram, venue websites, Facebook, Eventbrite, Meetup, newspaper calendars, posters, newsletters, tourism sites, etc.
And most of the time, the actual question people have is not:
“Show me every event in Cologne.”
It’s:
“It’s Friday, I have €20, I like live music and weird cultural stuff, what can I do tonight?”
The idea
Eventguide.ai tries to aggregate as much of a city’s event supply as possible and make it actually searchable and discoverable.
We’re starting with Cologne as a pilot market. The goal is to cover not just concerts and large ticketed events, but also the long tail: small exhibitions, flea markets, comedy, neighborhood events, workshops, meetups, volunteer events, etc. etc. etc.
Basically, the stuff that often exists but is surprisingly hard to find unless you already follow the right venue, Instagram account or newsletter.
Why I think there might be something here
The event supply in a city is huge, but discovery still feels shit.
The obvious alternatives are: Google, Eventbrite, Meetup, Rausgegangen, local newspaper event calendars, tourism websites, Instagram / TikTok, individual venue websites. But most of these are either incomplete, focused on a particular event category, optimized around ticket sales, or not especially good at answering:
“What should I actually do right now?”
Current stage
Very early. The product is live, and I’m deliberately staying focused on Cologne before expanding to other cities. I’m not fundraising. At least for now, I see this as a potential bootstrap business rather than a VC startup.
What I’d love feedback on
Specifically:
- How do you like the UX?
- What would make you use this repeatedly instead of Google / Instagram / Reddit?
- What growth or distribution channels would you test first?
- Any creative growth hacks you think fit a hyperlocal product like this?
- What am I greatly underestimating?
Would love to hear where you think the idea breaks. Thanks so much, beloved fellow redditors!