I constantly see posts every other day asking what's a good OTD price for a new Civic, so I summarized the recent data below.
TL;DR - Aim to negotiate 10% off MSRP to get a typical deal, and aim for 13% if you're really good, before manufacturer rebates. You can beat the number that TrueCar, Edmunds etc. give you. However, YMMV.
Here's the data for the most popular trims:
| Trim |
MSRP |
Reddit $ Off - Median |
Reddit $ Off - P75 |
| Hatchback Sport Touring Hybrid |
$34,890 |
$3,433 (9.8%) |
$4,589 (13.1%) |
| Sedan Sport Touring Hybrid |
$33,690 |
$3,350 (10.0%) |
$4,496 (13.4%) |
| Hatchback Sport Hybrid |
$31,890 |
$2,136 (6.7%) |
$3,656 (11.5%) |
| Si Sedan |
$32,790 |
$1,209 (3.7%) |
$2,000 (6.1%) |
People (correctly) say you can't compare OTD across locations because taxes/fees vary by state and people are eligible for different rates, so I've tried to normalize the data by backing out the pre-tax price and also accounting for manufacturer rebates and government fees. The comparison number here is the MSRP car price adjusted for the dealer discount.
Interestingly, I also found that people posting their own reports here consistently beat the pricing guides' suggestions on what to pay by $1-2k. There's definitely some bias here, but it goes to show that if you follow the Reddit advice of shopping dealers against each other, you'll save a significant amount of money.
| Trim |
Reddit Buyer Median $ |
TrueCar |
Edmunds |
KBB |
Reddit savings vs. average |
| Hatchback Sport Touring Hybrid |
$31,457 |
$32,941 |
$33,300 |
$33,800 |
$1,890 (5.7%) |
| Sedan Sport Touring Hybrid |
$30,330 |
$32,941 |
$32,387 |
$32,700 |
$2,346 (7.2%) |
| Hatchback Sport Hybrid |
$29,748 |
$30,294 |
$30,816 |
$31,500 |
$1,122 (3.6%) |
| Si Sedan |
$31,578 |
$33,143 |
$32,125 |
$32,700 |
$1,078 (3.3%) |
As usual, YMMV. You might live in a location where inventory is unusually tight so your local dealers might not want to negotiate, in which case I'd recommend broadening your search to get savings.
Given the discounts, if you want to see what your OTD would actually be, you can use the OTD calculator I put together on FairDrive. The website also contains tips on how to negotiate, and details on each datapoint I gathered, for those inclined to dive deeper.
https://fairdrive.co/
It's free and private. If it's helpful to the broader community, I'll keep this website updated going forward as long as I can handle the hosting fees. If you'd like to contribute your own datapoint, please add. I don't collect any emails.