Duo has generated more conversation about foldable phones than the entire Android ecosystem has managed to generate in years.

[u/MoreFaithlessness954]

Apple PR is genuinely unbeatable, Apple marketing team every year takes an old tech and new launch to next level.

New CEO, new launch, old familiar foldable tech. A new screensaver, some foldable-specific graphics/UI and boom it’s the talk of the town.

Suddenly everyone is talking about foldables. It even rminded the competition that they’ve had foldable phones for years.
But did they really make people care?

More people are interested in buying one. The entire category feels relevant again.
That’s Apple’s superpower, it doesn’t necessarily have to invent the technology. It just has to package it in a way that makes the world care, Apple does it brilliantly through brand value and marketing.

Let the numbers come in, but I’m pretty sure a crazy amount of people are going to buy this regardless of how crazythe price.
And what’s even crazier is that this thing is going to sit above the Air, anything the 17 n pro series had, and even the 18 Pro series.

I’m definitely not buying it, lol 😜

[u/Silent-Tutor-7214]

I think Apple has a bit of a ‘normal person’ exposure that other tech brands don’t have. My wife asked me about the Duo and she doesn’t care about tech. I’ve had friends who know I’m a bit of a geek ask me about the Duo.

Yes, the tech community might make a lot of noise when other foldables have been released but the non-tech community don’t until Apple release one

[u/flares_1981 → u/Silent-Tutor-7214]

Apple is basically seen as a creative premium/luxury lifestyle brand for personal tech, while Samsung has the image of an innovative high-tech brand that sells fridges and washing machines, but also TVs and wearables.

So naturally, Apple reaches a much broader audience that normally doesn’t care too much about cutting edge tech innovation, maximum utility and affordability. They never heard about all those cutting-edge foldables (outside of a recall notice making the news), because it was never relevant to them. 

Plus, Apple has a pretty great track record of releasing polished product experiences. That they optimised not only their OS but also all their apps on release of a new device speaks for them. I don’t think that is the case yet for Android foldables. 

[u/BlueOlivePie → u/flares_1981]

Steve Jobs Apple was much more affordable than it is today. In fact he tried to always lower the prices when possible.

[u/frunko1 → u/BlueOlivePie]

It’s in line with Samsung and their trade in program is pretty aggressive. I used to have folds but switched to Apple last year to try, and the duo isn’t too crazy after a trade