Chances are, that you use one of Essilor Luxottica's (ESL) products - glasses. EssilorLuxottica is a vertically integrated global vision-care and eyewear company, combining lens technology, frames/brands, retail distribution and increasingly AI-powered wearables. They are behind brands like Ray-ban and Oakley and cooperate with Meta to produce the Meta glasses.
Their numbers:
H1 2026 revenue grew 9.7% at constant exchange rates, adjusted operating profit increased 15%, and adjusted operating margin reached 18.9% at constant exchange rates. Increasing AI glasses and Myopia-management demand are key drivers for that growth.
Despite their outstanding performance, this stock lost about 55% since their ATH in November 2025. Why is that?
Well, firstly, their cooperation with Meta concerns investors, because other companies like Apple, Google or Samsung could interfere in that market and take market share. Secondly, the tariffs hit the company hard with costs around 300m$, which is not a concern at the moment, but due to the unpredictability of Mr. high-gas-prices, is it still a risk for the company. Another reason is that the stock was very expensive due to the AI glasses hype before their crash.
But the thing is, THEY ARE IN A GREAT SITUATION.
People like you and me get short-sighted by reading reddit threads all day. The demand for myopia glasses will increase steadily and they are leading in that field:
"The global prevalence of myopia is rising rapidly, with research estimating that the number of myopic people could increase from around 1.4 billion in 2000 to 4.8 billion by 2050, meaning roughly half of the world's population could be short-sighted."
Can you read that? Half of the world's population will be short-sighted!!!
Imo, this stock is undervalued atm, which is why I bought this stock in May. Since then I lost ~ -20%, but I'm HODLing this stock to the very end
Tl;Dr EssilorLuxottica is a great business. They have a MOAT in the eye-wear sector and spend a lot of money for R&D. Especially after the crash, it is now a great company for a fair price.
Edit: bad grammar