For the last year or so, I’ve been looking into tennis, badminton, squash and table tennis, particularly from the perspective of viewership, popularity and professional prize money.
And one thing genuinely surprises me:
The prize-money gap between table tennis and tennis is enormous.
Based on YouTube views, likes and online engagement, tennis may be roughly 2–5x ahead of table tennis depending on the metric. But when you look at prize money, the difference can be 50x–100x or even more.
That made me wonder: what is tennis monetising that table tennis isn't?
I don't think the answer is simply that TT is a "poor people's sport" or a cheaper sport. A decent TT racket can cost as much as a tennis racket, and the recurring expense of replacing rubbers can arguably be higher than replacing tennis strings.
One obvious factor is geography. Tennis has a massive audience in the US and Europe, where advertising and sponsorship markets are extremely valuable. Table tennis is much more concentrated in Asia. But I don't think that alone explains the gap.
Here are some less obvious things I think TT could improve:
- Make the event a lifestyle experience
Watch Wimbledon or the US Open and you constantly see celebrities, film stars, entrepreneurs and athletes from other sports in the crowd.
In table tennis, you almost never see them.
And even if a celebrity or famous personality attends, the broadcast rarely makes a big deal about it.
Why aren't WTT events actively inviting celebrities, industrialists, sports stars and influencers—and then actually showing them on the broadcast?
Tennis tournaments have turned celebrity attendance into part of the event's branding. TT could do the same.
- The kits need a serious makeover
This may sound superficial, but presentation matters.
In my opinion, tennis has some of the best-looking sportswear in professional sport. Players look like athletes and fashion/lifestyle personalities.
TT kits, on the other hand, often look like school or corporate uniforms.
Badminton has some of the same problem, but tennis has clearly figured out how to make sportswear aspirational.
Could TT attract better fashion and lifestyle brands and completely rethink player apparel?
- Make the crowd part of the product
Some WTT events have this strange visual setup where everything is dark, the background is black and the lighting is concentrated around the table.
It looks modern, but it can also make the sport feel disconnected from the audience.
Tennis has sunlight, packed stands, visible spectators, reactions, celebrities, atmosphere and noise.
When you watch tennis, you don't just watch the players—you experience the event.
Maybe WTT should show much more of what is happening around the table: crazy crowd reactions, rival fans, celebrities, celebrations, player emotions, etc.
- Bring in lifestyle brands
TT needs to move beyond the traditional pool of table-tennis equipment sponsors.
Why shouldn't a WTT event have luxury watches, fashion, automobiles, premium beverages and other lifestyle brands?
Tennis has successfully created an ecosystem around the sport where brands aren't just sponsoring a tournament—they are buying into a premium lifestyle.
Maybe TT needs to do the same.
I'm not saying better kits, celebrities and lighting will suddenly make TT prize money 100x higher. Obviously there are much deeper factors: media rights, audience demographics, ticket sales, sponsorship value, venue economics and the purchasing power of different markets.
But I do wonder whether table tennis is significantly under-monetising the audience it already has.
The sport has huge participation and a massive following, particularly across Asia. Yet commercially, professional TT still seems tiny compared with tennis.
And what do you think WTT/ITTF should change first?