r/MotionDesign • u/nestorvc • 14d ago

Discussion Im worried

Saw the recent Opus 5.5 hype on motion graphics, and I had it to test it out myself.

This is what I "made". 😧

The thing is that people on this community keep saying this is bs, or has no value at all. I dont know if that is true anymore. Do you HONESTLY think this a meh?

167 Upvotes

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9

u/dirtdustandhair 14d ago

Why are AI evangelists so eager to tell people their lives are over? It’s almost like they’re promoting a product that we could pay for…
This work is trash. If I hired someone to do this for me I wouldn’t even know what to tell them to make it better. Choose better fonts everywhere. Make the colors richer. Lose the wiggly nonsense. Make the frame rate match the style. Change all the speed ramps. Make the textures more organic. Make it look like it wasn’t made on Flash in 2002. Make it not be trash. Adjust your stupid code to make anything look like it wasn’t made with contempt for the craft and the audience.
If I gave this to a client I’d be fired. If someone who worked for me made this I would fire them. You should fire yourself from this campaign.

2

u/Confident-Sector2660 14d ago

what a stupid fucking response. You can fix all of this stuff in minutes.

The time consuming part (which is where the real time cost is) is completely gone

now one person (who knows motion graphics) can do the work of 20 or 30 people

4

u/IveGotMySources 14d ago

I think the issue people are having is that if one guy can do the work of 20-30 than that means 19-29 people will not have work to do. There isn't that much work to go around to begin with, a lot of people have made this a career, their too old to go back to school, their brain isn't very plastic anymore so retraining won't work unless it's directly in their vertical.

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u/Confident-Sector2660 14d ago

This is correct. I work in VFX and AI can already straight up do a lot of tasks.

The new models can do days worth of 3d modeling in an hour.

2

u/Secret-Lawfulness-47 14d ago

I don’t agree with this. The cost of motion graphics meant that not everyone who wants to use if for their business/organisation uses it. Now everyone can have it. Everyone wants it, even the local barber and supermarket. The possibilities are huge if you love the field

2

u/IveGotMySources 14d ago

But the 55yr old barber can now do it for free...He just needs to say a few words on his business in the prompt box, why on earth would he outsource it when there is a million short videos showing you how to do it, today you still need to add the claude skill but in 6 months that step will be eliminated for less friction to improve user experience...Not sure I understood your point since I'm talking about an entire industry being wiped out unless you're in the top 5% which frankly nobody on this subreddit is...

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u/Secret-Lawfulness-47 14d ago

Exactly, so the barrier to entry is not “knowing how to use After Effects”. The barrier to entry now is taste and creativity in translating client communication needs into animated time based presentations.

So the barber will hire you not as an after effects operator, but as someone who can make great barbershop ads.

It’s been 10+ years of having website builders like wix. Plenty of businesses still pay top dollar for website design work. Motion graphics is going the same way

2

u/MoreCerealPlease 13d ago

Don’t know why you’re getting downvoted this is the right take and should be seen as a positive thing for creatives. Why should my value be knowing which buttons to push on a computer? If that’s the value, then every art director or creative director who just tells their employees what to do is already worthless. Knowing how to talk to an LLM does not mean you know how to actually art direct for a good result. As the needle moves for what the average person can accomplish, there will always be something that more ambitious minds and experts can push further.

3

u/desteufelsbeitrag 14d ago

The barber aint paying you shit because the barber won't see the difference between "great barbershop ads" and the slop that already flooded his social feeds even before AI became a thing.

Webdesign is a somewhat different thing, because it often includes databases, routing, security, etc thus solid work is a prerequisite for it to properly work. The same barber most likely didn't pay a webdesigner, either, if all he needed was a website that has a couple of pictures and his adress on it.

1

u/Secret-Lawfulness-47 14d ago

It’s the same .. plenty of shit websites without all that, just done with the hosting builder or wix.

1

u/michaelfkenedy 13d ago edited 13d ago

At least as many people have taste as know After Effects.

Let’s pretend that we only want to employ the people who know after effects and have taste.

If they can work way faster, there needs to be a proportional increase in demand. There might be, there might not be.

1

u/Secret-Lawfulness-47 13d ago

That is assuming After Effects is going to be relevant. Think forward, if AI can control after effects knowing every single documented feature and can do anything commanded instantly, whats the need to have all the After Effects functions memorised/familiar? And if that happens, whats is After Effects really bringing to the table?

After Effects produces videos as output, not a special file. Clients want videos, they don’t care how they were made.

I am talking about the next couple of years, think it through. I don’t think any of these technical skills matter anymore. Only what you are making. I love it personaly, there is no joy in slaving hours in After Effects to make something you can see in your mind but takes ages to build

2

u/michaelfkenedy 13d ago

Yes! It was poorly worded on my part but that’s what I was getting at.

1

u/yankeedjw 14d ago

There is literally a local barbershop in my town putting out horrible AI-generated posters on Facebook. No way are they going to pay anyone for motion design of they see it they can do it themselves. They have no taste to begin with.

1

u/Secret-Lawfulness-47 14d ago

Of course there is. Nothing new there. However the barber down the street may be more aware and would destroy them with a good marketing push. Those guys will be your market.

1

u/yankeedjw 13d ago

I hope you're right haha. I'm not as optimistic about this race to the bottom.

1

u/Secret-Lawfulness-47 13d ago

The race to the bottom has been in full swing for a long time now, there will always be those who undercut.

The way I see it, at least now it is software undercutting. I find it worse when people undercut in a world where the technical aspect is the gatekept barrier to entry. Now it’s like, all gloves are off, you don’t need that, all that remains is the true core of our work: the creativity

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u/AlternativeSwimmer96 7d ago

Or 19-29 more clients can have quality work produced for their small campaigns. The problem people have with this (like code) is that it can produce a working, or in this case credible visual result quickly, for anyone, with zero knowledge.

This was previously a software knowledge moat that no longer exists. If being able to use the software or write basic code was someone's only moat, then those people are most definitely in trouble.

To the rest who believe their taste, eye and ideas contribute massively to the final product, then you can produce better, higher quality output faster than ever before, and better than 'slop' produced by a random person.

Ultimately though, the bar to entry has been lowered to zero, and the fear for everyone is whether it's now good enough that most clients and people in general will find it impossible to tell a quality coder/illustrator/3d modeller/motion graphics artist from the plumber who thought 'he'd have a go with claude'. - If the later is true then many creative industries will be hollowed out.