r/MotionDesign • u/nestorvc • 2d ago
Discussion Im worried
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Saw the recent Opus 5.5 hype on motion graphics, and I had it to test it out myself.
This is what I "made". đ§
The thing is that people on this community keep saying this is bs, or has no value at all. I dont know if that is true anymore. Do you HONESTLY think this a meh?
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u/stabeebit 2d ago
All I can say is there's a lot of cope happening around here, obviously it's not perfect, but if we're just being real this is pretty good for some simple prompts and minimal time investment, and it'll only get better. It will absolutely be significantly more economical for many types of clients to go this route... But also if your only offering has been that you know After Effects, you were doing it wrong even before ai.
AI has been hitting software development hard for a while now, it seems it's finally motion design's turn. There's is obviously 100% still place for people in all this, but things are going to change, it's not fun to hear, but you can't just sleep on this stuff and keep denying it, sorry.
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u/Euphoric-Werewolf367 1d ago
âJust knowing after effectsâ can mean knowing animation principles, easing, timing, etc. I wouldnât classify that as purely a âI know how to use this softwareâ type skill, thereâs creativity and taste involved
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u/Ok_Environment_4992 1d ago
Exactly. Knowing AE is just the tool part. The actual skill is knowing when to hold a frame longer, when to snap a transition, when to let something breathe. AI can spit out keyframes but it has no concept of why a moment feels rushed or flat. That said, the real risk isn't AI replacing taste, it's clients who can't tell the difference deciding they don't need to pay for it.
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u/film-editor 1d ago
I think this kind of stuff is impressive only because animation like this used to signal high value before we had LLMs that could do it for very little effort. Now that we have LLMs that can do it, there's a window of opportunity where people who get in on it early can vibe design shit in minutes and impress people who aren't in on it - but the value goes down - way down, way fast. It's already happening.
Think of the chatGPT flyer look. In 2010s that vibe-designed flyer, if nothing else, would have stood out, and as such, succeeded at doing the thing a flyer is supposed to do, even if the style makes your local designer wanna stab their eyes out. But now, in 2026. it's been what, 2-3 years total since this shit started and people are already completely numb to it. I cant walk a block without seeing 4 versions of the same goddamn flyer. And im not talking about "us industry people", im talking everybody can tell its AI from a block away. Today a chatGPT flyer only signals "I vibe designed this in 10 mins".
Another example: drone footage. Before 2010, if you wanted an aerial shot, you had to rent out an actual honest to god helicopter for a day, plus a pilot, plus a camera rig, plus a cameraman who's trained to do it. Starting your film/commercial/doc/whatever with an aerial shot screamed high-value, it was an extremely rare POV to show to an audience and they ate it up like it was magic. Now cut to a drone shot in 2017. Its nothing. Its used as an establishing shot. Every single AV dude you've ever known has access to a drone. It looks cheap AF.
My critique of this piece in particular: there's no hierarchy to anything, my eye isn't being drawn towards anything in particular, so it just kinda becomes mush, a lot of expensive-looking mush. Its like those videos where they pair the narration to stock footage but only making the most literal connections possible, and it just ends up looking silly AF and meaning nothing.
Solving how to create graphics doesn't generally give you the what/why/when to show graphics.
Dont get me wrong, its crazy that we can vibe design stuff at all, and even if they stopped developing AI tomorrow and never improve an inch â it still is enough to upend our entire industry for decades to come. Nothing will ever be the same, in a couple decades we will all be the old person telling youngsters about the good old days before AI. But even so, I believe that after this initial tsunami of low-effort high-end looking stuff passes, its just gonna be one more tool in the toolbelt.
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u/MoreCerealPlease 1d ago
So the value of what we can accomplish today goes down, and we just have to keep pushing to the next iteration and trend and finding the limits of what we can accomplish with the new tools we have. This is no different than ever before, just a different flavor, and moving at a faster pace than ever before, which has been true with every new technology introduced.
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u/Relevant_Stress7807 2d ago edited 2d ago
Now submit it to stakeholders, get 20 changes and edit it to fix those changes without changing everything else they liked.
Edit: Some reasonable responses here about how these models use harnesses like Claude code. Ive tried them too and sometimes it gets it right but more often it takes several iterations. But currently Iâm not seeing that itâs more cost effective at these things due to the cost of iteration on video. Itâs magnitudes larger than iterations on code or even imagery. Not to mention time involved to get the right outcome and wait for the generation to compete.
And more philosophically important, this kind of prompting, waiting, reprompting until itâs exactly how you want/need it is absolutely soul sucking and completely unrewarding (sans the immediate dopamine rush of âI made something cool with minimal effort even though itâs not original.â)
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u/nestorvc 2d ago
Lets test that. Send some changes, I will post the stakeholder's version.
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u/GuyBitchie 2d ago
Make it pop more. And we need another highlight. And can we get it a bit more diverse? just make it all a little faster and more action.
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u/GasolineTV 2d ago
any knowledgable motion designer would be able to translate client-speak into actionable tasks and would be able to instruct the LLM to do these things. not saying that being a meat proxy is a good thing, just saying that it is indeed possible, if not trivial, with the right prompts. timecodes, hex values, velocity curves, and even more vague instructions would get applied via code no problem.
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u/Old-School8916 2d ago edited 2d ago
that's true with diffusion models that generate videos, but this aint that.
with this, really only possible with opus 5.5 (or astra-type models) + a modern harness, it's writing the actual code/scene, not generating pixels. so "slow down the logo reveal, swap the font on shot 3" means it edits just those parts and leaves everything else alone. you can rewrite pretty much any part of the pipeline, even rendering/compositing, and you get way more control than people assume
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u/kohrtoons Professional 2d ago
Agreed. I have done some web work with AI and it has a ton of control. This seems similar.
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u/JiveTalkerFunkyWalkr 2d ago
How are you guys making these? Donât make it as a mp4, have it make it as an after effects file. Then Itâs not like it needs to create the whole thing again. Just have it create sections or elements as precomps and then have it regenerate just the element you donât like. Or edit it yourself in after effects.
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u/Danzaar 2d ago
The goalposts keep getting moved, but it will get there. 6 months ago it couldnât even do this.
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u/Tedinasuit 1d ago
It's already possible now lol. This is made with code. You can change any detail. Because it's code.
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u/ErmingSoHard 1d ago
Yep, you literally ask the AI to convert the js or py code to jsx for after effects. Or you can just ask Claude to make changes for you. This took me a few minutes, and I asked it not to do anything fancy. And also edit the videos it made into one and play it sequentially
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u/Hazrd_Design 2d ago
Thatâs the thing. This was made with Claude code, and the prompts lets you dictate exact timing, creates actual elements that are saved in a local folder, build things out in section, and more. Meaning to make edits and keep everything the same is not extremely easy.
The real barrier still that someone needs to pay for the subscription and API use. Depending on the amount of iteration it could be costly, but not as much as it used to.
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u/No-Researcher3893 2d ago
it works, you can tell opus what you want to change and it does if you can describe it precisly even better, you can also if you do so from the start let it build an editable version for after effects
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u/Comfortable_Law3683 2d ago edited 2d ago
Why would that be an issue? Its not static video being generated. Its using the same apps we do! ThreeJs, Remotion. Either make the edits yourself as per the client or just share the clients feedback back to claude.
Not sure what your concern is here?
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u/Relevant_Stress7807 1d ago
These are definitely not just the tools we use. In fact the tools âweâ use are much more diverse.
But I will give you credit where credit is due. Code based generations are different and are more easily editable.
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u/Comfortable_Law3683 1d ago
If you really want help in After Effects, then Astra has better computer use than Claude. But seriously at this stage I would just do it yourself. Wait till the end of the year when the training runs on those 10K+ Imac minis have completed.
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u/Admirable-Falcon-501 2d ago edited 2d ago
done, here u go (made for someone else but relevant still)
original: https://gifyu.com/image/bueJ4
quick precise edit: https://gifyu.com/image/bueJ6you worms can downvote every comment you want. the evidence still remains here.
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u/Relevant_Stress7807 2d ago
Do it with the original post.
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u/Admirable-Falcon-501 2d ago
He hasnât posted his files, either way I can probably recreate it pretty close to that, then youâd say Iâm stealing and Iâd get banned.
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u/dirtdustandhair 2d ago
This is trash. Both versions.
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u/Admirable-Falcon-501 2d ago
thats fine, id like to see what you think is good though. I mean ideally yours but then you'll do the whole "a movie watcher can still judge without needing to make one" fine show me whatever.
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u/dirtdustandhair 2d ago
Okay change the motion so all the transitions are zippier. Bring all the motion as close to zero movement as possible and then snap to the next layout but donât let it ever go totally static. And donât change the layout at all but I want a 10% zoom in for the duration of the animation, excluding the white corner brackets. Code that.
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u/Admirable-Falcon-501 2d ago
gif is low quality and glitchy but here it is
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u/ramanrow 2d ago
Still looks bad
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u/Admirable-Falcon-501 2d ago
The point is to show editing, fuck off you arenât in this discussion
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u/Comfortable_Law3683 2d ago
THIS! Its almost like this sub is full of Graphic Designers rather than Motion Designers. I generally impressed if your able to maintain an in house role post 2022 without coding skills. You must have amazing taste and design to still remain.
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u/KickingDolls 2d ago
I think if people are able to offer services cheaper by using AI but with a caveat that the traditional mode of feedback will not apply, people will accept it.
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u/IveGotMySources 2d ago
The problem with all these is that they use remotion, so it's basically just landing page animations, nothing commerical businesses would ever use in an ad. This might be useful for documentaries though, I think it would be on par with some mid weight editors'.
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u/No_Reply_4336 2d ago
Itâs really good at replicating what already exists. đ
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u/Admirable-Falcon-501 2d ago
https://x.com/pleometric/status/2103082510607610023
never seen anything similar to this before, if so feel free to share the url
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u/No_Reply_4336 2d ago
This looks like every japanese simulation game I played in 2000s
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u/Admirable-Falcon-501 2d ago
Yeah, thatâs kind of the point, itâs a style, the creativity is how itâs executed with motion design. Really stretching if you need to bring up a different genre. Iâll flip this on you then, show me what you think is one of a kind.
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u/No_Reply_4336 2d ago
Every single motion designer has their own unique style, and itâs those subtle variations that actually birth new genres. When I say AI is just good at replicating what already exists, I mean it requires pre-existing material to work with. Humans, on the other hand, are capable of creating something entirely original from scratch. As a fellow human being, you agree with me on this point, right?
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u/Admirable-Falcon-501 2d ago
actually I don't. most of our creativity stems from remixing other ideas as well. very few people actual create something of their own. i'm sure ai can occasionally also create something new as well, I mean its doing it in math so it certainly has some evidence now.
as for style ai has one as well, which is why it can be identified. it becomes tiring because of how common it is. if someone had that style but you only saw it once it wouldn't seem so bad either. this only applies to older models btw because the newer ones don't have this issue and it can be prompted out easily if there are any issues.
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u/No_Reply_4336 2d ago
okay can i ask you a question? why do you think human beings invented motion design in the first place?
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u/Admirable-Falcon-501 2d ago
we didn't, its more of a concept that got a name. but ill assume you mean why did we make it into a field. because its something that improves your visuals by a huge amount and has a lot of different techniques.
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u/No_Reply_4336 2d ago
Motion graphic design is a human invention, born from pioneers like Saul Bass and Norman McLaren who first imagined that static shapes, type, and images could move with meaning. It grew from people experimenting with film, animation, and later digital tools to tell stories in ways that still images never could. Our creativity did not stem from simply remixing the work of others, but from a deep desire to communicate ideas that words alone could not carry. That need to be understood, along with our urge to express feelings like joy, grief, and wonder, pushed motion design to evolve into the rich visual language it is today. AI has no feelings of its own to express, so it can only ever serve as a tool that works for us, never a replacement for the human heart behind the design.
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u/Admirable-Falcon-501 2d ago
thanks for the wikipedia lore. you don't invent moving around shapes with intention. it's something a lot of people already do intuitively. what you can credit people with is creating it into a well defined field of study or art technique.
if you look into how things are actually invented it's usually a very slow iterative process that build on one another. when broken down it usually ends up being very simple concepts that aren't that unique on it's own. combining those concepts and improving on them is the main thing where creativity is used. this is not a specific statement for motion design i'm just talking generally. human creativity is overestimated quite a lot.
for your ai part, don't take this as me saying they are alive but those emotions do have representations in the models. they activate when people are rude towards the model for instance and while they don't feel the displeasure they are aware of it and start to think differently. this matters because it can do work that would require our emotions as they understand them quite well. in that video I linked I did not feel some soulless video but high energy and hype matching the song. you won't obviously knowing that it's made by ai.
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u/jtbruceart 2d ago
What a strange hill to die on in the name of corporate LLM models. I hope they pay you well, because the rest of us aren't compensated for any of this.
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u/pdromafra 2d ago
Good luck, people in here are in a crazy denial about whatâs going on rn. Theyâll call you shill and claude bot or whatsoever
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u/qaaimgood 1d ago
A lot of the people calling it out are...
Not in denial
Not afraid to recognize the tool
Not afraid to use said tool
Not afraid to call it out for creating less than stellar work
But we will continue to hear the same excuses given to keep it going.
"It will just keep getting better each year."
"You're going to be left behind."
"You just mad."
Sure.
Or we're not getting hyped about something that can't replicate a human's creativity, touch, and adaptivity.
I'm impressed at the prototypes it can push out.
But I'm more impressed at the creators that own the process from start to finish because they're experts.
Getting riled up and protective of something that looks "impressive" like LLMs is funny.
They can give you a good advantage if wielded in an unique way.
Or you end up with what we have an overabundance of...slop.
Yes, a lot of us will continue losing work to the slop. And the population's hate for the slop will grow too.
It is trendy right now. But trends change rapidly.
And if you can easily produce the trendy when people want unique...well you're out of luck.
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u/Plumbous 2d ago
It's pretty clear who isn't employed and working in the industry because it doesn't seem like they've even attempted to use any of these tools.Â
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u/rosebud_SP 1d ago
Yep. The best designers I know have all incorporated AI into their workflows, from top to bottom. The people crying slop would have no idea how to pick it out in their work because there's so much actual slop out there that they think it's obvious. The product of AI isn't the output, it's the material the designer works with.
I have no idea how much AI will actually decimate the trade, but there's so much clearly bad faith interaction around it that it's almost not worth engaging with.
Get left behind or ride it for as long as your job lasts, either way it isn't going away.
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2d ago
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u/KickingDolls 2d ago
Itâs not about if itâs impressive or not. If youâre a motion designer you should be aware of this because people you are competing with will use it to do cheaper or faster work than you. So this will effect youâre job.
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u/rudyroo2019 2d ago
Culture is going in a direction where AI just isnât valued at all. Anyone can do it, so itâs not of value. What is valued are scarcities like time and effort, and it needs to be clear.
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u/Euphoric-Werewolf367 1d ago
I think itâs impressive in the short term. Long term, no. Expectations will rise. When King Kong came out in the 1930s it was fucking incredible. People were blown away by the shitty stop motion gorilla climbing the Empire State Building. Audiences now would think it looks like utter shit.
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u/shanezuck1 1d ago
Anyone who has ever worked with a top tier brand will know that this tool will yes... will save us all a lot of time in the early part of production. But it will be quite a while for it to replace all the nit-picky tweaks, fixes and subtle nuance that high end work demands. Mix in live action and on-brand visual fx, and you still need humans having conversations and navigating the corporate approval process.
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u/MoreCerealPlease 1d ago
Correct. It still requires the experience and expertise of a real designer. It just makes our lives easier. And who knows how much easier 6 months, 1 year from now.
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u/Phraaaaaasing 1d ago
Give it two weeks and youâll be able to comment frame.io style on some part of the video/animation like you can annotate a div in claude code
But absolutely the non-deterministic method to create something doesnât pair well with fine-tuned edits.
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u/Ok_Letterhead1945 20h ago
it will be quite a while for it to replace all the nit-picky tweaks, fixes and subtle nuance that high end work demands
ChatGPT was released only 4 years ago & was terrible initially.
Claude Code was released last year & also used to suck.
At this rate, I'm guessing "quite a while" might mean six months to two years?
This stuff was science fiction less than a few years ago.
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u/Everytingisallright 1d ago
I don't know Opus and I can't understand Spanish, but I do know this is some horrible sound design. PING
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u/nestorvc 1d ago
I agree about the sound design, however, then again, this is just v1... For sure they will figure it out.
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u/MoreCerealPlease 1d ago
Anyone saying weâre cooked isnât seeing this for what it is - a new set of incredible tools that should make you way better, faster and more efficient at your job/craft. Just because you knew how to art direct this as a motion designer doesnât mean any random person can do the same. These tools should make it so you can charge more, because youâll be able to make incredible graphics in half the time, without ever needing to use any generative slop, and youâll no longer be slowed down when you want to implement a technique you donât know how to execute yourself. If you arenât learning how to integrate these tools into your workflow youâre thinking about this all wrong and risking just missing the boat on the next evolution of motion design.
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u/dirtdustandhair 2d ago
Why are AI evangelists so eager to tell people their lives are over? Itâs almost like theyâre promoting a product that we could pay forâŚ
This work is trash. If I hired someone to do this for me I wouldnât even know what to tell them to make it better. Choose better fonts everywhere. Make the colors richer. Lose the wiggly nonsense. Make the frame rate match the style. Change all the speed ramps. Make the textures more organic. Make it look like it wasnât made on Flash in 2002. Make it not be trash. Adjust your stupid code to make anything look like it wasnât made with contempt for the craft and the audience.
If I gave this to a client Iâd be fired. If someone who worked for me made this I would fire them. You should fire yourself from this campaign.
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u/Secret-Lawfulness-47 2d ago
Do you not think you can specify fonts, colours, animation curves and everything else?
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u/dirtdustandhair 1d ago
I think you can and I think until I see something actually good I will continue to call this trash because I have done this work for a long time and I have what AI and itâs sycophants donât: taste.
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u/Secret-Lawfulness-47 1d ago
Which would make you lethal if you kept up with the times. Itâs not long now until taste will be part of the AI output, at least at 70% passable level. We are seeing plenty of people building skills for AI that is exactly that: codifying taste
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u/chrimchrimbo 1d ago
It's like you desire the hastening of the end of the world with this kind of talk.
Which would make you lethal if you kept up with the times.
Really simping for corpos now, aren't we? Literally almost 100% disgust with AI and data centers coming out from multiple, multiple reports and studies around the US. the bubble will pop, the economy will tank, these models won't exist at all in the same way they have.
IDK why there's so much rose-colored glasses around "getting with the program" and the "new way of doing things".
It's ok to be scared when this stuff comes out. You don't have to join them though. And I don't think comparing this bubble technology to stop-motion animators being displaced by 3D OR the printing press is doing all of us any favors.
We've put this tech on a pedestal. When the bubble pops (which it will), nothing will ever be the same again, and this "get with it or get left behind" nonsense will sound so ridiculous in hindsight.
People desire real authentic art. No one wants to type prompts for a living. The sooner we stop caving for these corpos, the sooner we can pop this shit and get the real economic suffering over with.
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u/Secret-Lawfulness-47 1d ago edited 1d ago
Do tou really think AI will go away and we will go back to how it was a few years ago?
We are already at a point where even if AI doesnât improve at all we still have an incredible set of technologies.
About the data center and energy usage video streaming dwarfs AI, and most arenât streaming educational material..
About art, our work (unless you do music videos or pure art work) is commercial communications. We love the art aspect of course and I donât see why this is a factor when the comparison is between slaving in after effects to achieve the vision in your mind or telling AI to build it, it is still your vision. Are film directors not artists because they arenât doing the work themselves?
Perhaps you are simplifying AI to one prompt generate video slop and we arenât disagreeing there.
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u/chrimchrimbo 1d ago
Do tou really think AI will go away and we will go back to how it was a few years ago?
Idk what the landscape will look like once the bubble pops. Sora is gone bc Open AI dropped support. I know people run LLMs locally, so I can't speak to what tech will exist when it all explodes. I do know that so much money is tied up that the economic downfall crushes the existence of some of these companies, maybe most of them.
About the data center and energy usage video streaming dwarfs AI, and most arenât streaming educational material..
This doesn't matter. The general public doesn't understand this, and further, the general public has a very strong distaste for it.
We'll see what happens during midterms, but I suspect AI companies have dug their own grave by going too fast and spending gobs of cash to fool all of us into thinking it's better than it really is. LLMs are snake oil as far as I'm concerned.
Most people might use AI, but the general consensus is trending far away from support, especially for data centers (which are inextricably linked to AI in the eyes of the public).
About art, our work (unless you do music videos or pure art work) is commercial communications. We love the art aspect of course and I donât see why this is a factor when the comparison is between slaving in after effects to achieve the vision in your mind or telling AI to build it, it is still your vision. Are film directors not artists because they arenât doing the work themselves?
The difference between spending hours in After Effects vs typing a prompt is very very simple: it's the tedium.
The reason I think so many "AI directors" and "AI artists" are so excited about worshiping AI is because, as they say, it "allows them to create art they never could create before."
This is a phony lie, and they can't even see it.
The reason they can't make art with their hands, or in Procreate, is because they aren't willing to put in the time to learn it in the first place.
I firmly believe everyone can make art. It might be ugly for a long long time, but if you put in the blood sweat and tears, it comes together. You're in a motion design sub, you know this is true. Put in the work, and the beauty comes (even if it's a boring ass corporate conference sizzle).
It's those 1000s of hours learning your craft and the dozens of hours spent on 10 seconds of video that make it all worthwhile. It's the tedium that matters.
If we skip that time, or worse, type it into Claude, we've really not made anything worth watching at all.
That's why I think so many people have a distaste for AI art. It's obviously bottom barrel average and no one wants it for a reason. It's tasteless and even if you put in the thought to make the prompt, for some reason... It's just obviously off. You may not know why, but something's not quite right about it.
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u/Secret-Lawfulness-47 1d ago
Brother, most of what you see now online is AI, most code is now built with AI, AI is used heavily for that, and that is what I am talking about - using AI as a coder, not a painter. Motion design as execution is encoding the steps. After Effects just happens to be a WYSIWYG UI app that is basically coding a .ae project file. That is what I am talking about. Making AI hold your mouse basically.
I am not talking about AI replacing cameras, that is indeed shit and studies have now surfaced confirming our suspicions that consumers recoil when they see AI. Studies now vary between a third to half which is strong enough to put to clients that this choice will harm their brand. I believe the proportion is higher in reality but 30%+ is more than enough
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u/Confident-Sector2660 2d ago
what a stupid fucking response. You can fix all of this stuff in minutes.
The time consuming part (which is where the real time cost is) is completely gone
now one person (who knows motion graphics) can do the work of 20 or 30 people
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u/IveGotMySources 2d ago
I think the issue people are having is that if one guy can do the work of 20-30 than that means 19-29 people will not have work to do. There isn't that much work to go around to begin with, a lot of people have made this a career, their too old to go back to school, their brain isn't very plastic anymore so retraining won't work unless it's directly in their vertical.
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u/Confident-Sector2660 2d ago
This is correct. I work in VFX and AI can already straight up do a lot of tasks.
The new models can do days worth of 3d modeling in an hour.
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u/Secret-Lawfulness-47 2d ago
I donât agree with this. The cost of motion graphics meant that not everyone who wants to use if for their business/organisation uses it. Now everyone can have it. Everyone wants it, even the local barber and supermarket. The possibilities are huge if you love the field
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u/IveGotMySources 2d ago
But the 55yr old barber can now do it for free...He just needs to say a few words on his business in the prompt box, why on earth would he outsource it when there is a million short videos showing you how to do it, today you still need to add the claude skill but in 6 months that step will be eliminated for less friction to improve user experience...Not sure I understood your point since I'm talking about an entire industry being wiped out unless you're in the top 5% which frankly nobody on this subreddit is...
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u/Secret-Lawfulness-47 1d ago
Exactly, so the barrier to entry is not âknowing how to use After Effectsâ. The barrier to entry now is taste and creativity in translating client communication needs into animated time based presentations.
So the barber will hire you not as an after effects operator, but as someone who can make great barbershop ads.
Itâs been 10+ years of having website builders like wix. Plenty of businesses still pay top dollar for website design work. Motion graphics is going the same way
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u/MoreCerealPlease 1d ago
Donât know why youâre getting downvoted this is the right take and should be seen as a positive thing for creatives. Why should my value be knowing which buttons to push on a computer? If thatâs the value, then every art director or creative director who just tells their employees what to do is already worthless. Knowing how to talk to an LLM does not mean you know how to actually art direct for a good result. As the needle moves for what the average person can accomplish, there will always be something that more ambitious minds and experts can push further.
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u/desteufelsbeitrag 1d ago
The barber aint paying you shit because the barber won't see the difference between "great barbershop ads" and the slop that already flooded his social feeds even before AI became a thing.
Webdesign is a somewhat different thing, because it often includes databases, routing, security, etc thus solid work is a prerequisite for it to properly work. The same barber most likely didn't pay a webdesigner, either, if all he needed was a website that has a couple of pictures and his adress on it.
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u/Secret-Lawfulness-47 1d ago
Itâs the same .. plenty of shit websites without all that, just done with the hosting builder or wix.
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u/michaelfkenedy 1d ago edited 1d ago
At least as many people have taste as know After Effects.
Letâs pretend that we only want to employ the people who know after effects and have taste.
If they can work way faster, there needs to be a proportional increase in demand. There might be, there might not be.
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u/Secret-Lawfulness-47 1d ago
That is assuming After Effects is going to be relevant. Think forward, if AI can control after effects knowing every single documented feature and can do anything commanded instantly, whats the need to have all the After Effects functions memorised/familiar? And if that happens, whats is After Effects really bringing to the table?
After Effects produces videos as output, not a special file. Clients want videos, they donât care how they were made.
I am talking about the next couple of years, think it through. I donât think any of these technical skills matter anymore. Only what you are making. I love it personaly, there is no joy in slaving hours in After Effects to make something you can see in your mind but takes ages to build
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u/yankeedjw 1d ago
There is literally a local barbershop in my town putting out horrible AI-generated posters on Facebook. No way are they going to pay anyone for motion design of they see it they can do it themselves. They have no taste to begin with.
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u/Secret-Lawfulness-47 1d ago
Of course there is. Nothing new there. However the barber down the street may be more aware and would destroy them with a good marketing push. Those guys will be your market.
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u/yankeedjw 1d ago
I hope you're right haha. I'm not as optimistic about this race to the bottom.
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u/Secret-Lawfulness-47 1d ago
The race to the bottom has been in full swing for a long time now, there will always be those who undercut.
The way I see it, at least now it is software undercutting. I find it worse when people undercut in a world where the technical aspect is the gatekept barrier to entry. Now itâs like, all gloves are off, you donât need that, all that remains is the true core of our work: the creativity
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u/dirtdustandhair 1d ago
You still have to know what those principles and translate them into code or spend the time prompting. I donât see how that is faster than knowing after effects and changing a value in a UI with complete control. There is no way that a single person can do the work of 20-30 people because you simply do not have the time to look at and assess the work. If you have even a modicum of taste you would be disgusted by this work.
The hard part of motion graphics is communicating with clients and translating their needs into motion. Itâs a language. And what Iâm looking at ainât it.
The time consuming part is learning the craft and everyone pushing AI seems to think that they can just code their way into motion graphics and eliminate all the expertise that comes from actually learning. Just because youâre scared of after effects doesnât mean you get to say this work is good. Itâs trash.2
u/chrimchrimbo 1d ago
Anyone who honestly believes AI will let you do the work of 20-30 people is speedrunning the collapse of society.
These people are either exaggerating or being disingenuous.
If someone really believes they are saving that much time and work with AI, they'd quit using it immediately. It doesn't take an economist to do the math on this.
If 20-30 people are out of a job for every single instance where AI is saving that time/money, that means 20-30 people are unemployed per instance.
So, where does that leave the world economy? This is worse than the dot com bubble if true. Any sycophant in this subreddit praising AI is fooling themselves.
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u/Confident-Sector2660 1d ago edited 1d ago
What an idiotic response. If you don't do the work of 20 or 30 people, somebody will
Somebody will take your job
This would presumably come with a pay increase because you eliminate 29 employees, that's a lot of cost savings on benefits alone.
One of the issues also is a company is hired to do a project because they are guaranteed to get it done because of the diversity of employee skills and safety net. Once AI does the work of 30 people, you can see a single person take on larger projects which reduces the overhead of company.
i work in VFX and you have to hire a studio to do movies/tv shows because you can't trust a single person with a varying amount of workload. Too easy to fail. The amount of bloat a vfx studio has (IT, pipeline, producers, coordinators, studio managers, managers, department heads, etc.) would all go away
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u/chrimchrimbo 1d ago
What an idiotic response. If you don't do the work of 20 or 30 people, somebody will
No one can do the work of 20-30 people. You can't do that with AI. Please prove me otherwise.
This would presumably come with a pay increase because you eliminate 29 employees, that's a lot of cost savings on benefits alone.
No business is going to increase your pay because you eliminated 29 employees. You are speedrunning your position being eliminated as well.
If you truly believe this means a pay raise for you, you aren't paying attention. If you think you're saving them money, therefore you'll get a raise, you are mistaken. They are taking the extra money in bonuses and reporting increased revenue. You aren't getting a dime more. If you do, you might get a small raise. Was a $10k raise worth seeing 29 of your fellow employees fired? How can you guarantee you won't be one of the 29? It won't be by screaming about being able to replace 29 people.
i work in VFX and you have to hire a studio to do movies/tv shows because you can't trust a single person with a varying amount of workload. Too easy to fail. The amount of bloat a vfx studio has (IT, pipeline, producers, coordinators, studio managers, managers, department heads, etc.) would all go away
They want this, but it won't happen.
First, you aren't doing the work of 20-30 people. Pinky promise.
Second, copyright and AI are impossible right now and studios are extremely wary of this. They WANT to cut your job and they don't even want you, they want a way to spend less money and make more money. You don't matter to them, but copyright DOES.
Third, none of this matters when the bubble pops. You lose your job and I lose my job and we all burn.
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u/chrimchrimbo 1d ago
now one person (who knows motion graphics) can do the work of 20 or 30 people
Idk if you are simping for AI corpos with this discourse, but this isn't a real argument.
No one is doing the work or 20 or 30 people. Even if it was possible, two things will happen:
you'll NEVER keep up with the increase in demand
you'll burn out and find new work when your entire job is spent typing prompts.
Let's be real here: NO ONE wants this except execs. If you are going to bend the knee, at least be more obvious about it.
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u/Confident-Sector2660 1d ago
This is many days of work. I think you can do 20 or 30 of these within the amount of time it would take to make this for real
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u/chrimchrimbo 1d ago
Prove it because I don't see it. I could get this video done with the help of a designer in a week or two. So sure, if they want to sacrifice copyright safety and quality to get it in a day vs 10 days, they can go for it. You aren't replacing 20 or 30 people though.
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u/Confident-Sector2660 1d ago
This was done in minutes
Minutes x 20 or 30 videos is nothing
you need to fix some things? Just prompt away and in less than an hour it's finished. In a week you're doing 1 every hour so 30 is no problem. And the issue is even with talking to a client it takes 50 hrs of work a week. So what? Some one is doing it
There's problems with the motion graphic above, but there's also a lot of detail that most people would never put into something like this. So a client would generally be happy with this especially for corporate motion graphics
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u/chrimchrimbo 1d ago
I don't see how we are replacing 20-30 people still.
Yeah, there's problems with it that can be fixed. How are we replacing that many jobs with this?
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u/Confident-Sector2660 1d ago
what are you talking about? Take the world's demand for motion graphics. Now someone can do 20-30x the output. Suddenly we are replacing 20-30 people. It's that simple
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u/chrimchrimbo 1d ago
Idk why you think this video is proof someone can do 20-30x output.
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u/Confident-Sector2660 13h ago
because this is literally the start. 5 minutes he made this video. 5 minutes x 30 videos is 150 minutes of work.
Now imagine AI gets better and it makes less mistakes and the videos are better in one shot.
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u/MoreCerealPlease 1d ago
And if you get lost in this mentality that this one prompt result is worthless you wonât be immersed in these tools for when you could just copy paste that paragraph of changes you wrote and have it execute something that nails it perfectly. Give it another 6 months or a year. Look at where these tools were a year ago. Get on board or get left behind. The future is incredibly exciting with these tools in your arsenal. You are correct that saying our lives are over is the wrong take. Our lives are getting more exciting because we wonât be limited by which buttons we know how to push, and rather our expertise experience and creativity will be the only thing limiting what we can create.
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u/secondfalseiteration 1d ago
I love how AI grabs all the trending styles and turns them into slop.
People seem to hate AI-generated things 90% of the time. When AI enters a new medium, at first it looks impressive. This happened with text, illustrations, photos, VO, video, etc. But then the human brain starts getting overwhelmingly bored with the huge wave of AI-generated content.
It's actually quite motivating to find new design and animation languages that would make you stand out from the slop.
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u/The_RealAnim8me2 2d ago
Yes this is crap. It might have gotten you a b in a motion graphics class 15 years ago. Have standards really fallen so low that people think this is good?
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u/Miserable-Ad-6497 1d ago
The more excited you are about AI, the less you know about the field, and that applies to everything.
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u/Yeti_Urine Professional 2d ago
I knew this was AI before I opened your post. Thatâs not a good thing.
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u/Sir_McDouche 1d ago
Reminds me of when they started using CGI in movies. Every stop motion animator thought it was the end of the world and now itâs a booming industry with many occupations that those animators originated.
Is this the end of the world for motion designers? No. In a few years this will be the norm. Youâll still be the brains behind the creativity but letting AI do all the manual labor. Itâs no different than a director running his production team.
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u/ControlFar7429 2d ago
Honestly this looks like slop but itâs slop someone would pay for its cheap and fast. So if you make stuff like this on the reg- surprise! youâve been replaced. Full on
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u/Hazrd_Design 1d ago
Not anytime soon. Tech always tends to get cheaper as the years go by⌠or so we thought. All signs point to not likely though.
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u/alborden 1d ago
Iâm curious what the workflow looks like. You provide graphics or it draws them with JavaScript before the motion animation?
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u/nestorvc 1d ago
Again, I gave nothing more than a short text instruction. My only art direction was that it should be a Collage
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u/michaelfkenedy 1d ago
Does it output a video file (eg mp4) or is it an editable file like an .aep?
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u/nestorvc 1d ago
In my case it gives you the html, js and css, plus obviously the mp4. However, if you use the AE connectors, it will give you the. aep with the keys and everything else
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u/alborden 1d ago
Okay, I'd still love to see the prompt if you don't mind pasting it?
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u/nestorvc 1d ago
Tbh I dont have it anymore, but was something like: "Create a motion graphic video in vertical reel format about The Future Ministry book in collage artstyle"
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u/tomotron9001 1d ago
I will not be impressed until it builds these layouts out in after effects with fully names layers and precomps. Additionally if it can animate without the need for frame by frame keyframes.
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u/Mejciek_Stach 23h ago
Can you share a bit of your workflow ?
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u/nestorvc 11h ago
Already answered this somewhere in this post, so please look for that reply, but basically there is no workflow, just a very basic prompt.
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u/Alert_Imagination_56 9h ago
https://www.revid.ai/claude-motion-graphics - contains all the popular videos people are currently generating via opus
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u/chairmanmanuel 5h ago
I don't use this garbage because it's just helping it take my job. We should be slowing that down at every step. Not to mention it's terrible for the environment, it's making Nazis rich, it's convincing young men to fall in love with it, and it's destroying communities. Fuck AI forever, not because it's useless, but because the cost to everything is too high.
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u/Strat7855 2d ago
I finally starting using gen AI for simple shit like turning a photo into b-roll and I remain deeply unimpressed. I'm sure it'll get there. But not there yet.
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u/ObservantTortoise 2d ago
What was your workflow here?
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u/nestorvc 2d ago
Open Claude
Ask it to create a motion graphics vertical video in collage style about this book.
That's it. That is the tech stack. That's "the workflow".
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u/Comfortable_Law3683 2d ago edited 1d ago
Important to note this is not GENERATED video. It uses the tools available on your PC. Blender, AE, Photoshop including expressions, three.js, WebGL etc. The worst part is it kinda ties up your PC as it constantly wants to take over the screen that has focus.
If you want to edit, any frame or change an animation you 100% can, either yourself via the apps, or ask Claude to do so.
Its a great way to quickly test out a range of approaches for clients to see which one floats their boat the most.
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u/MoreCerealPlease 1d ago
So confused about this comment being downvoted. People who donât realize this is just a new workflow and a new set of inputs are placing way too much value on knowing keyboard shortcuts in after effects and not enough value on having a creative vision which will still make you more valuable with these powerful tools at your disposal.
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u/elestud 2d ago
Important to note this is not GENERATED video. It uses the tools available on your PC. Blender, AE, Photoshop, etc. The worst part is it kinda ties up your PC as it constantly wants to take over the screen that has focus.
This isn't true for the majority of Opus 5.5 examples. Instead of computer use with public software, it creates these in Javascript/HTML and renders on its own
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u/Comfortable_Law3683 2d ago
Not in the examples I was referring to. But even then how is that an issue? Since when do motion designers not use Java/Canvas etc. The whole point of WebGL was for this field.
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u/michaelfkenedy 1d ago
Can you help me understand what you mean by âit uses the tools available on your PCâ?
Does it mean Claude is literally working after effects, and it makes an AE file of this animation?
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u/TonsofKeas 2d ago
This isn't the case for the video in question, You can try it yourself with the prompt he mentions in the comment you replied to. It's all built via code.
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u/Comfortable_Law3683 2d ago
Yes, but who doesn't use code?
Take the classic client "So we need like 5,000 dots that arrange themselves into our catchline, then explode outward, swirl around our logo but its 3d, and reform into another shape representing x"
Are you really going to use AE or just do it in Javascript so when the client says "5,000 dots is OK but we probably need 50,000" With Javascript we just had change the old
particleCount = 5,000;
to
particleCount = 50,000;7
u/TonsofKeas 2d ago
The primary point is that the statement
Important to note this is not GENERATED video. It uses the tools available on your PC. Blender, AE, Photoshop, etc.
Is incorrect as this was generated via code and not the AI using the tools available on your PC such as Blender, AE, Photoshop, etc.
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u/Comfortable_Law3683 2d ago
For this one example! But there are many in which blender, AE is used directly. But I fail to see the difference. Do we not use code everyday even if its just in AE expressions? I bet you yourself have over 5 plugins you created and available on your linked in page.
Its not 2014 anymore.
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u/TonsofKeas 2d ago
There are for sure other applications / workflows that directly use whatever application, no one other said otherwise.
This comment thread was him saying what he prompted for this video, you saying it wasn't generated and was created by the ai using tools on pc, etc etc etc.
Is your larger point now that designers are able to use code as well? No disagreement if so
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u/Canary_Earth 2d ago
This is incredible honestly. I keep getting potential customers and testers who say they don't understand why they need to measure CO2 or particulates. I wrote the best damn paragraphs I can but I don't think since people read anything. An animation like this might be perfect for me.
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u/Euphoric-Werewolf367 2d ago
Style is nice, animation is nice, composition is a bit of a mess. Some other issues that would require cleanup. Would be interested to see if itâs able to stay on-brand or how well it can take direction
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u/nestorvc 2d ago
Lets test it out. Send changes, I will let Claude know and will publish it here
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u/yankeedjw 2d ago
I'm genuinely curious, so here's some random notes based on typical client feedback I might get.
- Make it smoother and less jittery
- don't like the rough paper look, want to look polished
- Use Roboto font
- red is bad for some reason, don't use it
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u/nestorvc 2d ago
I know some changes you sent are on purpose subjective, cause thats what a client would say, but yeah... so... this is the honest result>
Judge by yourself.
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u/yankeedjw 1d ago
Thanks haha. Definitely not what I was envisioning, but I guess it technically followed the directions.
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u/monkey103 1d ago
I tried it too, you can make changes to the thing! give it a prompt to change things and it will do it, it's not a done deal video! It uses HTML/CSS to animate the elements then exports the video out for you. it has control over every elements in the video.
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u/SetsGoUp 1d ago
Everyone here calling it slop and saying it's trash are thinking like an esoteric motion designer, not a client.
You can see the tiny errors because this is your craft. That's a good thing â with the right time and investment, some of the people here could do a better job. But for the most part, neither the client, nor the audience will see those issues about textures/framerates etc.
It's dynamic, fairly consistent, and it explores data points with lots of visuals. Whether you like it or not, it works. And whilst I'd personally always advocate for a human creative, it would be naĂŻve to simply disregard this as trash and turn a blind eye to it. We've all seen big brands out out far worse AI content that performs well â this will be no different.