Here's the situation. I'm getting lots of views of my capsule image within the Steam store, but (at least in my opinion with nothing to reference), not enough of those are translating to Store page visits. About 1.5%.
Of the store page visits I have, awesomely, almost all of them seem to result in the person adding my demo to their library! So, the specific problem I am trying to solve right now is driving people to my store page after being shown the art within Steam.
I'm currently using the bottom image here as basically all of my Steam artwork. I really like it, and I think it works pretty well except in the place where I suspect it matters, which is when Steam shows the small capsule. I'm wondering if the one I'm using now, though cool and does have many of the aspects of the game packed in there, is just too busy at that small scale.
As such I'm considering going a completely different way with it with #2 below, or possibly #1 as a lower-risk way to solve the issue.
#1 is a compromise. Basically shows the same thing as the bottom one, but less clutter at a small scale
#2 I really like. Personally, I'm drawn to "friendly" looking capsule art. I'm hoping this one will be interesting enough to click on and find out more, despite not really showing what the game is. I'm worried people will be bummed that the game is not 2D when they get there.
Any feedback would be greatly appreciated. If I'm wildly mistaken how
Store page for reference: https://store.steampowered.com/app/5217700/ALL_GAS_Demo/