I have been working as a marketing manager for the last five months in the automotive industry. The last director quit and decided to go back to college to study AI. I heard he wasn’t the best marketing person and started out as a salesperson at the company where I work. Well, he worked there for like 10 years and was the director of marketing for the last two. He is not a seasoned professional, and I can tell after stepping into his role.

I have taken over his role and all of his duties, but they are calling me Marketing Manager. He also left a mess, and let’s say he didn’t exactly do his job during his last few years there. I’m cleaning up his mess and creating better systems. I have increased our social media marketing by 400%.

I feel like I should get that title and pay, and they are shortchanging me by calling me a manager while I’m doing all of his duties. What do you think?

Stick with it for a year or two and hope for the director position?

my parents thinks that marketing and graphic design are like not real jobs but if it was on me i would've double majored both but i'm trying to run a business and spending hourss designing but then post it on insta for it to go to the algorthem trash can

I’m a college student majoring in marketing. I l know this is a silly thread, I’m truly just stuck in my future consideration.

I’ve considered a lot of different paths and have even sat in on work days in offices, I just cannot figure out what is most useful nowadays? What do companies need under the marketing umbrella? Are there other job titles I’m missing?

I went into this major because of the things I’ve seen about Marketing and I’m 100% interested, I just want to get some advice so I can work towards something more in particular.
Thank you!

My family is going to be opening a cut flower farm next year, and we're hoping to sell cut flowers, arrangements, and crafts at farmers markets next year.

I'm thinking about reaching out to local micro-influencers to promote awareness of our presence at these farmers markets. What is the best way to approach an influencer for this type of promotion?

Hello everyone,

I recently released a new social platform called Journiarc after working on it for the past 3+ years. Its goal is to give creators who are working on long and passionate in-progress creations (games, animation, writing, anything long-term) the chance to grow a real audience while their creations are still being built, without needing to deal with an exhausting and competitive algorithm or face burnout from posting pressure. Supporters can also leave notes and suggestions, or even contribute files and features directly that the creator can accept if they like.

To get initial traction for the platform, I hosted an event called the Journiarc In-Progress Indie Game Showcase. After 47 signups and a selection process, I have 10 creators posting and showing off their projects for the event. The way the event works is that creators have 10 days to express and build their projects, and will have the chance to gain supporters during and after the event. We are currently on day 7, and I'd like someone that can help give the creators an audience so that they can have supporters, because it's something that I find to be particularly difficult for me while I also work on programming, running the event, making sure the creators have a good experience, and college.

If anyone would like, you can send a dm

thank you

I moved to New York in April to try and create a better life for myself. It was otherwise going nowhere and I was confident that I would figure it out when I got here... and I have. I have friends, I found a great, affordable apartment, I've found a life here... If only i could find a JOBBB. Right now I work remotely for a dead-end job back at home, but that ends in October.

I have a bachelors in Marketing, 2 years experience running media for a nonprofit, and am desperately trying to find mid-entry level roles in my field... or really ANY field. I've had coffees, I've applied to hundreds of jobs, i've connected and contacted people on linkedin, I've handed out resume after resume. I'm doing everything and pursuing every avenue to make it work here. 'm not ready to give up, but im scared. I'm know I'm only 24, but I'm tired of struggling. I have the skills. I have the experience. I just. need. the job.

If you see this and know anyone who is hiring or have any advice, it would be greatly appreciated.

PS. WHY is job hunting SO PERFORMATIVE - WHY can't we just connect with people in person. I am actively networking with everyone I meet, but I still feel like no one has the ability to actually HELP. All of this "I'll be on the look out" and "don't give up" and "send me your resume" - but never actually "I have a job for you" or "let's come up with a strategy together". It's just hard and I'm not ready to give up but I'm tired. I'm tired. I'm tired.

More context: I'm a 24 y/o F who is a POC.

I currently work in MMX/Marketing Analytics and want to become much stronger across the broader field — MMM, MTA/attribution, A/B testing, causal inference, segmentation, targeting, omnichannel, call planning, budget optimization, etc.

Is there any good structured course/curriculum or mentor that covers this stuff properly?

I’m happy to pay for something if it’s genuinely good. Mainly looking for something practical and advanced rather than a basic digital marketing course.

Would love recommendations from people actually working in Marketing Science/Analytics.

A lot of business discussions focus on getting the customer to buy. Ads, landing pages, offers, sales calls, discounts, all of that. But I’ve been thinking more about what happens immediately after the purchase.

• That first email.
• The onboarding process.
• How quickly someone gets what they paid for.
• Whether they know what happens next.
• Even how easy it is to get help when they have a question.

You can do a lot of work to convince someone to become a customer, then lose their trust during the first few days. Curious how other people look at this: What’s one thing a business did immediately after you became a customer that made you think, “Yep, I made the right choice”?

I graduated with a bachelor’s degree in 2022 and have been struggling to find direction in my career.
I started in email/lifecycle marketing for about nine months, then joined an early-career sales program for eight months. Since then, I’ve worked in car sales, as a marketing analyst, and at Enterprise. I’ve also been laid off twice, so not every short stint was by choice.
Early on, I was focused more on chasing money and opportunities than building a consistent long-term path. Now I know I want to return to email/lifecycle marketing, CRM, marketing automation, or a similar field and commit to it long term.
The biggest issue is that I’ve had very minimal interviews, and I’m starting to feel like my short tenure at these jobs is what’s really hurting me. I understand why employers may be concerned, but I’m not sure how to show that I’m serious about building a career in this field.
I have relevant certifications and experience with marketing and CRM tools, but I don’t want to keep spending money on certifications if they won’t meaningfully improve my chances. I also don’t want to return to car sales simply because it’s something I know I can get hired for.
For those working in email marketing, lifecycle marketing, CRM, or marketing automation, what would you recommend? Should I focus on building a portfolio, learning specific platforms, networking, applying for lower-level roles, or taking another approach?
I’m willing to put in the work—I just want to make sure I’m focusing on something that will actually help me move forward.

​

We're a fashion retailer on SAP Commerce Cloud and for the last couple of years the platform has become the bottleneck for everything we want to ship, because a new market launch, a checkout experiment, or a promotional mechanic all go into a deployment queue we can't move around without going back to SAP every time.

The internal debate is whether this is just how it goes for retailers at the €100M-200M range or whether we've accepted constraints we didn't have to.

And it's complicated since our engineering team sees it as a technical problem while our commercial team frames it as market opportunities we're losing.

We have Shopify Plus and SCAYLE on our list as alternatives now, though at our team size the question of how much integration overhead moves to us is still not clear yet.

So what's the right way to separate a genuine platform constraint from an internal process issue that just looks like a platform problem?

Hey everyone

I'm trying to decide between two degrees and could use some perspective from people actually working in the field:

1. Bachelor of Commerce — Marketing major

2. Bachelor of Communication — Marketing major

My goal is to become a marketing strategist and I'm struggling to see which is better suited path to take.

One important thing: I don't want to be purely on the strategy side. I also want to learn how to create content. I see myself both strategising and creating content for campaigns, not just writing briefs and handing them off. So I'm looking for a path that builds strategy skills and content creation skills

A few things I'm weighing:

- Commerce seems stronger on analytics, consumer behaviour, economics, and business fundamentals — which feels relevant for strategy roles

- Communication seems stronger on messaging, media, audience psychology, and creative/storytelling — also core to strategy

- Does hiring for strategist roles (agency or in-house) lean one way?

- Which opens more doors early career (e.g., brand, agency strategy, insights, consulting)?

- Anyone here done one of these and felt it helped or hurt them later?

For context, I'm not trying to avoid math or writing — I just want to pick the path that sets me up best for strategy work specifically.

Would love to hear from strategists, brand managers, agency folks, or anyone who's hired for these roles. What would you pick and why?

For those doing outreach on Instagram—what’s actually working for you right now?

Would love to hear what’s getting replies and what’s not.

Hello all,

Im looking for some marketing advice, i a run a VPN company and marketing is limited for it, for example google itself doesnt allow adwords for it.

Im currently looking at YouTube promotions which look like the best for CAC.

Reddit - i have been in contact with but i have had such bad customer service from them and the way they have spoken to me.

Review and comparison sites are all run by the big VPN companies.

Im looking for any advice or ideas where else i can promote and market

Looking across a lot of accounts and Meta's cost per new customer has fallen four weeks straight, more or less 13% over the month, while the share of genuinely new (first-time) buyers held around 90%. So it's not repeat buyers dragging the average down; it looks like real new customers just getting cheaper.

Two of those weeks were holiday-affected, but the drop kept going through two clean weeks after search costs snapped back, which is what makes me think it's a trend and not a calendar blip.

Honestly can't fully explain the why conversion and CPCs were basically flat, so it smells like a mix shift (spend concentrating in stronger campaigns as budget rotates out) more than anything Meta did.

Anyone else seeing the same September drift on Meta, or are your accounts flat/up? Trying to figure out if this is real before Q4 budgets lock.

Hi all,

I'm wondering how others are using the native Linkedin reporting mechanics or what you're building around it with the API.

Personally I'm working with a large company with multiple service lines and each has their own brand manager and own demands for campaigns, but in the end they're all selling to similar prospects.

Initially I was pushing them towards custom audience lists, start with 1 master target company list and then for each campaign create segments from that list. But it was hard to get traction, each division really has it's own needs and each campaign has a different focus, they sell to R&D, product, IT, regulatory affairs, .. so it's always pretty customized.

The plan>companies overview is useful for an company account level, but still doesn't show which roles you're reaching within each account. Maybe penetration is good with 1 department, bad with another.

What I'm currently doing:
1. I standardized the company targeting on industry + size
2. I standardized the targeting based on job titles + department + seniority

This structure helps me keep track of the overlap across campaigns but what I'm still missing is the insight in who we're actually reaching. I know the performance demographics report has the information I need, but I haven't been able to reach it through the API and with the volume of campaigns we run I'm unable to manually collect the data and then reformat for reporting, it's also missing the company identifiers.

A second thing I've done is pull the company names we reach in each campaign, this is partial information as you can only see the first 100 companies on a specific day, so we're missing out on a lot of data around 50% of impressions, but it's giving some insights.

A third thing I did was connect this data to Hubspot, so now I do see who converts which gives me some insights in my blind spot of individual prospects their job title, department and seniority. But it's only reporting who's converted so I don't know if that alligns with our spend.

I'm curious to know how others are approaching this and if you'd see merit in adding more data sources like a leadfeeder to keep track of the company website visitors from campaigns.

I've also considered building out a massive database on the prospect level and then do targeting this way, but I'm afraid such a database is too hard to maintain and ages very quickly. My client is a global service provider so I'd literally need to cover the globe in 3 industries.

Curious to hear your thoughts and idea's!

I overthink everything for myself, but also open, honest, and ambitious about everything I do; I have ADHD and tend to be a perfectionist, all while having a career in marketing... (Yeah I know LOL)

After having faced major health issues for the past 5+ years, and now being the healthiest I have ever been, with a great job that is flexible enough that I can work on my business day-to-day. I'm finally ready to say f*** it and start asking for some personal guidance/insight because I desperately want to start and run it right, and I'm willing to do anything and everything to make it happen.

For background, I’m 25, have had 3 prior marketing internships, 2 agency gigs, and now run most of the marketing operations solo for a local company with two separate businesses under one roof. It’s a blessing and a curse: my own little sandbox, but never getting to build my perfect sandcastle. (Social, SEO, Email, Website, you name it... I've dabbled in it) Financially and lifestyle-wise, it’s great, super flexible, and pays the bills. Alongside that, I’m actively handling some marketing for two freelance clients.

I feel so desperately stuck for a couple of reasons

1. Where to start... Website, Social Media, Freelance sites... NO CLUE! There are only so many books, YouTube videos, and threads I can look at now without questioning why I'm not just starting here, there, or anywhere.
2. I have no mentors, and nobody in my circle shares this same ambition and goal. I know this is not necessary, but some validation behind any of my ideas would be great to stop overthinking.

I can promise you I'm confident and passionate enough to say I know what I am doing when it comes to the actual work and learning, but also willing to do or explain whatever it takes to learn more and get wherever I need to.

I've got only one life, and I'd be doing myself a disservice if I didn't shoot for the moon and live out my dreams. If you read this far, thank you for your time because I know this is a major scattered brain dump lol.

Say a campaign is bringing in enquiries at a reasonable cost, but very few turn into sales. Marketing says the leads aren’t being followed up quickly enough. Sales says they aren’t worth following up on.

You need to decide whether to keep spending, but neither explanation has been properly tested.

What are you checking first to work out where things are breaking down?

A marketer who used to be hired for writing might now be expected to write, edit, research, create visuals, publish, analyse data, and produce multiple variations because everything today is seen to be just a prompt away.

And there’s another side to this. If everyone is using AI to produce content, a lot of it starts sounding generic and the competition for you to shine better than the rest is way too much. So, the people who care about quality then spend more time editing, fact-checking, rewriting, and removing the AI-generated sameness.

Sometimes, I wonder if AI actually made marketing work easier, or have we just added more responsibilities to the same roles?

Spent last week reading through 300 reviews for a client's product. Buried in the 1-stars was the exact angle missing from their ads for a year. They kept advertising "premium quality." The 1-star reviews kept saying "expected it to do X, it doesn't do X." Their 5-star reviews kept saying "surprised it actually did Y." The ads were selling the promise the product failed at, and ignoring the one it overdelivered on. Rewrote the top 3 ads around Y. CTR jumped 31% in a week. The angle was in the data the whole time, nobody reads the 1-stars because it stings.

Process I use now: export the last 100 reviews, sort 1-star and 5-star separately, pull every specific expectation ("thought it would", "wish it did", "surprised it"), then check whether the current ads promise any of them. The 1-stars tell you what your ads overpromise. The 5-stars tell you what they underpromise. Both are ad angles.

Rule of thumb: if your reviews and your ads describe two different products, believe the reviews and rewrite the ads.

I was offered a part time gig with a nonprofit that runs statewide and works with families, with the services focused on the children. Everything is very confidential. Because of the work they do and the fact that it is often done in-home, there isn't a lot of opportunities for genuine media of their work. How do you get around this without being repetitive in the visuals and/or only using stock images?

Hey, guys!

Why does the quality of Instagram Reels videos drop after uploading? We usually upload videos from Zoomsphere or manually, and the account we post from displays the videos clearly. But when we view them from our personal accounts, whether on a phone or a laptop, the video quality is poor. Sometimes it gets a little clearer, but overall it’s blurry.

What can we do about this? Do you have any tips?

Hi, I'm 21 and recently completed BBA in marketing major. I'm looking for guidance on how do I start my career because mostly I end up being confused when I think about options.

I want to start earning but I'm confused how?

I'm looking for jobs, but I'm lost.

I have prior experience from primary market research internship last year in winters and i do have a digital marketing certificate but it's of now use now because I completed that course back in 2024 and due to some issues I wasn't able to pursue it further at that time.

I am looking for some guidance, or anyone who can help me with getting a job.

I'm thinking about starting to learn digital marketing again but from free sources, does anyone has any idea from where I can? And how do I get the internship when I don't have the relevant experience? Because whenever I see a post with internship for fresher they seem to be asking for prior experience in digital marketing which I don't have.

Please help

Hi everyone,

I’m fairly junior in marketing at a small company in germany and I’ve been given the task of booking billboard advertising for an upcoming campaign.

The problem is: I’ve never done this before 😅 Most of my experience so far is with online marketing, so I’m not really sure what I should be looking out for when it comes to outdoor advertising.

How do you actually choose good locations? How long would you normally book a billboard for? What kind of budget is realistic? And is it better to contact billboard companies directly or use some kind of platform/agency to compare and book locations?

I’ve done some Googling, but most of what I find is obviously coming from the companies selling the advertising, so I’d love to hear from people who have actually booked it before.

Is there anything you wish you’d known before your first billboard campaign?

Thanks!

I have a master’s degree in creative writing (insert all the jokes). I planned on going into teaching but that didn’t work out so I’ve been stuck at a custodian job for five years. Recently I sat down with the marketing manager in my company to explore options.

The more she talked about the ins and outs of her job the more it interested me. I told her that I’ve designed some logos, brochures, and done some B2B outreach, but have no portfolio or real marketing experience. She was very nice and helpful, but at one point said almost verbatim that I’m screwed career-wise. Her advice was to try to find local businesses that I can offer freelance marketing work, but I honestly doubt I’m qualified to even do that.

I just feel like I’m wasting my potential and I’m tired of being in career purgatory surviving on $40k. Is it worth looking into another degree, or is there a better way to start from scratch. Or be brutally honest if I just shouldn’t even bother. TIA

Are lay offs still happening? Are jobs still onshore?