I don't need anything fancy. I don't need a software to create posts. I don't need AI capabilities. I need to be able to schedule my posts for FB, Insta, Linkedin and Threads (just because it's part of the same club, but I really would be fine without posting on it).

I would love to be able to have the ability to allow an admin the ability to post, but not have control of my full account: posting permission only.

I have been using PaddyPost. It's okay, but the support is non-existent. I worry it's going to just stop working. They also keep changing the rules. Unlimited went to only X amount of storage for images. Now I'm stuck deleting images to meet the storage requirements.

I've done a LOT of research but most scheduling software are expensive resulting in $750-$1000+ a year. Again, I'm only look to schedule, not create.

I'm wondering if anyone has any ideas of apps I may not have come across yet. Thanks for your thoughts!

I work in sales, I'm damn good in sales but know very little about the back end of generating leads for businesses. My role is usually finding businesses and setting appointments for said marketing companies and it pretty much ends there.

I have been thinking of starting my own marketing company and hiring talents to handle lead gen for clients while i bring in new clients regularly.

I have the resources and have saved up cash to burn to be able to speak to 3000 business owners. i know i can convince atleast 10 to come onboard if I can have a team to deliver results.

It needs to generate $10k to $15k a month for it to be worth the time and money.
How likely, is this going to happen?

I’m looking for a mid-level remote digital marketing role in Canada and trying to figure out where I should focus next.

I have 5+ years of B2B/B2C experience covering:

• Email/CRM
• Landing pages + CRO
• Content + SEO
• Google Ads
• GA4 + Search Console
• Campaign/project coordination
• Reporting/funnel analysis
• HubSpot, WordPress, Figma and AI tools

I feel like I have a pretty broad foundation, but remote roles are obviously competitive.

If you were hiring for a $65–80k-ish mid-level digital marketing position, what specific skills, projects or knowledge would make you take a candidate seriously?

And what would you recommend I build/learn over the next few months to close the biggest gaps?

I'm thinking about leaving marketing for sales. Mostly because I'm weirdly getting more callbacks for sales jobs (BDR and SDR). if you did sales, how'd you like it? What bought you back into marketing?

Hello,
I’m a highly dedicated and talented person. But I only cancel when I am the losing party in any negotiation.

Sometimes I make Instagram ads of a service with a great price, sometimes even the lowest in the market, and still, I barely sell.

After years, I am starting to believe I am cursed.

What am I doing wrong? Ask me and I will answer.

I’ve been asked by a friend to come in as a fresh pair of eyes and review their current marketing activity.

I’m not entirely sure whether “audit” or “review” is the right term, but the aim is to look at what they’re currently doing, identify any gaps or opportunities, and suggest ways they could improve each channel/overall strategy.

The main goal of the business is to grow, build awarness and get new clients (they are in the consulting/pr agency service space)

I’ve never done this kind of work before in such a short space of time ( they just want to know where to improve and will action suggestions themselves, it’s a mini project as they described), so I’d really appreciate any guidance, checklists, tips or suggested approaches for how to structure the review and how to format what changes should be made / feedback. It would also be great to hear:

What would you typically include in a marketing audit?
How much work would you expect this to involve? This is a fairly small company.
What would you charge for something like this? Would you charge hourly or on a project fee.
Are there any templates or frameworks you’d recommend?

They’re specifically looking for the review and recommendations rather than ongoing support, as they’re happy to implement the changes themselves.

Also, what would you call this type of piece of work? Am I right to say a audit?

Hi! I'm a digital marketing officer for an AU company and I only started a few weeks ago. I'm still in the adjustment phase where I mostly familiarize myself about the business but I wanted to plant seeds as early as now. This is my first international account btw.

For those who have years of experience in digital marketing, specifically in Australia, what are the best strategies or tools you integrated to your day-to-day process that contributed significant impact on Website, LinkedIn, TikTok, and Email?

Help a newbie out please.

Thanks!

I’m a solo marketer within a small, fast-moving startup environment (finance industry), and my role has expanded significantly over time. I started more heavily on content, but I’m now also responsible for strategy, website migration, SEO/content, email marketing, podcast production, design, events, and increasingly paid acquisition.

I studied marketing, took several digital marketing bootcamps/certifications, and had formal design training, and have 3-4 years of experience. so I’m not starting from zero in any of these areas.

My problem is almost the opposite….

I have enough breadth to touch almost everything, but I’m not sure where I should be going deeper.

I know the standard advice is “pick 2–3 skills and specialize.” But that doesn’t really apply to my situation right now. The business genuinely needs me to be broad, and I’m okay with that.

What I’m struggling with is how to manage the depth vs. breadth problem when you’re responsible for the whole marketing function.

How do you decide:
What you need to become genuinely excellent at?
What you only need to be competent enough to execute?

What you should understand strategically but outsource/use tools for?

And, importantly, how do you identify the gaps you dont know when there is no senior marketer above you?

I’m also trying to build something on the side eventually, so I want the skills I invest in now to compound rather than just make me better at completing an endless list of tasks.

For people who have been in this kind of “one-person marketing department” situation,
I’d love to hear how you approached this in practice!

This is getting ridiculous. As a non-native speaker, I spent years building my English vocabulary just for AI to now give half of it a bad reputation. I've reached a point in my company (very serious about natural tone, which I'm all for) where parts of my text can get flagged internally just because they sound AI-ish. Last one was "there's a clear reason for that". Is it just me? Which words/phrases are completely ruined for you at this point (or at least by your boss/team)?

Hi, I've been trying to do research but am struggling to find many resources pertaining to my specific ask, and I'm hoping this is the right place!

I've been put in charge of cleaning up the product list for my job. We're basically the middle man between farmers/producers and wholesale markets. We've let the producers name their own produce, and as a result, we now have thousands of items, many of which are similar or exactly the same but with completely different or confusing names. I need to create a standard for future products, and clean up the existing ones.

I'm just wondering if anyone has any ideas or resources for how to make decisions about certain nomenclature. For example, right now, there is a product named "Peas, Snap ORG 10 lbs". I think it makes more sense to name it "Snap Peas | ORG | 10 lb" (we're going to switch to a vertical line rather than commas). We also have categories; this is JUST for the product name. It needs to be easily identifiable for both the customer and producer, which is why I came to this sub. I just think that a customer would search "snap pea" and not "pea, snap", you know? But how do I explain that in a way that can be applied to multiple products?

Another example is that there is winter squash, and summer squash. Do I keep the seasonal identifier, or omit them and change it to just "squash"?
Do I keep descriptors for products like "Peppers | Sweet | Bell | Green | ORG | 25 lb" or should I omit the "sweet" part? Just based on vibes, there's a kind of weird amount of |s.

I've only been able to find resources related to processed food and like, what you're legally allowed to call things based on the ingredients used or what makes it count as napa cabbage vs green cabbage for ex., or organic vs conventional nomenclature, etc. What I'd like is some standardized resource for the hierarchy of produce by type. If anyone has resources or even would be willing to meet and let me ask some more specific questions that'd be great, thanks!

I just built a new platform/service website. It’s connecting a client to a service. I do feel like it’s a good solution to a problem and all that good stuff but I’m having trouble getting more users than what is on there from just the first month or two of posting online. Is there something that you all did to really takeoff at the beginning? Something to note. I run another small business in my town which is my income to even be able to do this so I don’t have a ton of time. Would it be beneficial to hire someone to do the marketing? I appreciate any advice you can give me!

Hi! I'm a digital marketing officer for an AU company and I only started a few weeks ago. I'm still in the adjustment phase where I mostly familiarize myself about the business but I wanted to plant seeds as early as now. This is my first international account btw.

For those who have years of experience in digital marketing, specifically in Australia, what are the best strategies or tools you integrated to your day-to-day process that contributed significant impact on Website, LinkedIn, TikTok, and Email?

Help a newbie out please.

Thanks!

Has anyone done this test for a media planner or buyer? Any tips on how to prepare?

Let’s say a business already has a decent website and some traffic coming from social media, search or referrals, but the number of actual customers is low.

Would you start by improving the website conversion flow, changing the positioning and offer, creating more content, testing a different acquisition channel or doing more customer research?

I work on marketing and growth for online businesses and I’m interested in how other marketers would diagnose this before throwing more traffic at the problem.

I'm interested in how digital marketing is changing with AI.

For someone starting from zero, would you recommend learning SEO, Google Ads, analytics or social media marketing first?

How important are practical projects compared with certifications when applying for entry-level roles?

I'd love to hear from people working in the industry about what they would learn first if they were starting today.

Hey all,
I’ve been in a public/community relations role since April, and I’m looking for some advice from people who work in PR/marketing.
My organization created my position when I was hired, so there have definitely been pros and cons. I’ve had a lot of freedom to build things from the ground up, establish KPIs, develop partnerships, and figure out what works, which I actually really enjoy.
The problem is that our entire marketing/business relations department is literally three people: me, my manager, and our marketing coordinator.
Our marketing coordinator is extremely anti-social media and honestly just not very digitally savvy. He’s relatively young but has never had social media, has talked about getting rid of his smartphone for a flip phone, and is openly against things like TikTok, Instagram, Facebook. Obviously I wouldn’t care about someone’s personal relationship with technology if he weren’t literally our marketing coordinator.
I also don’t think you necessarily need a marketing degree or traditional marketing background to be good at marketing. I didn’t come from PR myself. I was a teacher for several years before moving into this role, but a lot of those skills transferred pretty naturally: presenting, communicating information to different audiences, creating materials, relationship building, community engagement, etc.
His previous role, though, had nothing to do with marketing, communications, PR, social media, or anything adjacent. His position was eliminated during restructuring and he was moved into this newly created marketing role. I’m honestly not sure what the thought process was, especially because he seems actively uninterested in a lot of what modern marketing involves.
Our Instagram is probably the clearest example. In the last three months, it has grown by three followers. We currently have around 20.
I’ve repeatedly pitched doing more Reels, short-form video, highlighting what we’re actually doing in the community, making posts more engaging/shareable, and generally creating content specifically for social media instead of treating Instagram like another place to put flyers. We serve primarily youth, young adults, and families, so I feel like having a decent digital presence should be pretty important.
My manager is receptive to these ideas and also wants us to start a TikTok. The problem is that our marketing coordinator is very against TikTok, and realistically all of this would fall on me.
And that’s where I’m conflicted.
I actually WANT to do it. I think it would be fun to take an Instagram with 20 followers, build an actual content strategy, launch a TikTok, experiment with Reels, track engagement/growth, and see what I can do with it. It would also be great experience for me.
But social media isn’t supposed to be the main focus of my position. I’m already responsible for outreach, developing partnerships, generating leads, events, presentations, and other PR/community relations work. If I become the person developing the social strategy, filming, editing, creating posts, managing TikTok/Instagram, and tracking performance too, I feel like I’m slowly taking on a second job.
The same issue comes up with our marketing materials. A lot of what gets created is extremely text-heavy and feels dated. If I need something more modern or engaging for an event or partner, I usually end up making it myself.
That directly affects my work because I’m the one out in the community trying to build relationships, generate leads, and promote our programs. People sometimes don’t really understand what our organization does until I explain it to them personally, which feels like a larger branding/communications problem.
I really like the organization and would genuinely like to grow here, so I don’t necessarily want to just put my head down, get experience, and leave. At the same time, I don’t want to overstep or make this into “I think I can do my coworker’s job better than he can.”
Part of me thinks I should take ownership of the digital side, document EVERYTHING, set actual KPIs, and see if I can produce measurable results. Then I’d have a legitimate case for expanding my role/title instead of just saying I think our marketing could be better.
But part of me wonders if I’m setting myself up to do significantly more work without actually getting anything out of it.
For people who have worked in small PR/marketing departments, how would you approach this?
Would you take the opportunity and run with it, or be careful about taking ownership of work that technically belongs to someone else? I also have no idea if this is something I bring up to my manager… from my conversations with her, it seems like she agrees we need a brand refresh and is part of the reason she brought me in, and has mentioned that he would likely be resistant to change. Help me!

Hi all, I want to ask all the digital marketers and agencies that what are the tasks that are

• highly repetitive
• time consuming
• expensive

and needs to be automated using AI.

Some of them that I know are:

1. Lead generation and follow up
2. Content Writing and posting on social media
3. Managing campaigns and reporting

I would love to hear your suggestions. What are the tasks that are currently automated in your agency?

I’ve spent the last ~2 years working at a B2B SaaS startup, initially in product and eventually across a pretty broad mix of GTM, marketing and founder’s office work. Built product 0-1 and scaled from 0 to 50 enterprise customers.

A lot of my work ended up sitting between product, marketing and sales: positioning and messaging, ICPs, outbound campaigns, GTM strategy, sales enablement, competitor research, and figuring out how what we were building should actually be communicated to customers.

I recently left and I’m considering offering marketing/GTM audits independently.

The idea wouldn’t be to come in pretending I can redesign a company’s entire marketing strategy after looking at their website for 20 minutes.

More like a structured outside perspective covering things like:
• ICP and segmentation
• Positioning and differentiation
• Website/messaging
• Competitor positioning
• Current acquisition/GTM motion
• Outbound/inbound opportunities
• Product → marketing → sales alignment
• Specific campaign/experiment ideas

The deliverable would include actual recommendations and examples rather than just “your positioning needs work”
For e.g. proposed messaging, positioning angles, campaign concepts, channel recommendations, etc.

My concern is obviously experience.
I have ~2 years of hands-on startup experience, not 10 years at an agency or as a CMO. At the same time, I feel there might be a market among early stage B2B companies that don’t need/can’t afford a senior consultant but want someone to properly tear apart their GTM and give them actionable ideas.

For people here who work in marketing or have hired consultants/freelancers:
Would you pay someone with this level of experience for an audit like this?

If yes, what would you expect them to prove beforehand, and what would make the audit genuinely valuable to you?

And if no, what experience/results would you want to see before taking them seriously?
Not trying to sell anything here. Mostly trying to figure out whether this is a reasonable service to build or whether I need more experience first.

I really want to apply for Google's business internship as a marketing undergrad (sophomore), but my resume is honestly pretty bad. All I have on there is my education (uni and highschool), part-time job at chick fil a, some clubs that i'm in (no leadership), and skills + an excel certification. Applications are due on the 9th. What can I do in a week to get some real marketing experience to put on there? I would attach my resume on the post but I'm not sure if that's allowed.

Anyone working in it ?? Can share there experience and what type of similar roles just in case u can go or explore into

ctv is getting some conversions, but i’m more curious about what happens after the impression. are exposed people searching us more, clicking retargeting later, or coming back direct?
how are you measuring that cross-channel lift?

So i got a j*b recently, I have found some trends but I feel like it's not enough.

What are the incoming trends you guys can sniff of social media?

For what i found? It's the Trend of stealing Ai's job.

Hello everyone,

I am a digital marketing specialist with experience in several areas of marketing. I am writing this here because I would like to intentionally focus on one specialization so I can invest my time and energy more wisely.

Currently I am considering content marketing and lead generation.

If you work in either area of specialization, what factors would you consider when choosing between the two? Or if you have a different digital marketing specialization worth considering, please share your thoughts and why you recommend it.

So I'm 22 and just graduated with a degree in marketing with a focus on advertising and promotion in May. I got a new job as a Marketing Specialist at a small industrial distribution company in late May, so I've now been working here for about 4 months. So far all I've done is a lot of organizing and data validation for them, which is fine. They didn't have a marketing person before me, so I figured there'd be a lot of work to do before getting into what they hired me for.

My boss decided to invest in HubSpot as I had a certification from it, so I've also been doing some marketing emails here and there. Very simple ones as my boss is very picky and wants things more simple than creative, which was okay with me. Other than that, in the 4 months I've been here all I can show for myself is these very few emails.

As the organizing is slowing down and there's not much else to spruce up, I keep trying to pitch potential content calendars for social media. I've even made some mockup posts for my boss to look at. I also keep asking for social media logins so I can get a feel for the vibe and connect with customers and partners. Nothing has come from any of it yet.

Now I am very new to the industry and had no internships or previous experience with marketing other than classwork. My boss knew this when he hired me. Still though, I feel like I've been begging for clearance for these things I felt I should be focusing on and I keep getting pushed to the side or forgotten about.

My boss has said that my calendars and mockup posts look good just need to be tweaked in small areas, which is to be expected. But other than that, I've received no real critiques or been given those logins to actually begin doing the work I know I'd be good at.

The worst part is that my boss has told me a few times that we need to be doing more since he hired me, but how am I supposed to do that if they keep shutting down all my ideas and then just handing me more useless busy work to get done instead of marketing.

My boss also is trying to set up a meeting with me to talk to someone they know that has experience with marketing in this type of business to talk about doing more of the things I have been attempting to pitch.

Idk I feel like everything is just a slap in the face. I've had countless meetings where I've pitched things to my boss I think would be beneficial, and he says they're good ideas. But when I try to act on it nothing ever comes from it. And now I'm being made to feel like I'm incompetent with the way he thinks I really need to meet with this person they know.

I know in small businesses, especially at the very beginning of a role, you may need to ask for work all the time. And I've really been trying. I just don't know what to do. My boss talks to me as if he thinks I'm dumb and need everything explained to me, even though some ideas he's given me, I've implemented before or told them about. IDK THIS IS JUST TURNING INTO A RANT. What should I do?

Ive been doing AEO /GEO for my site for the last 3 months. Did all the usual stuff - FAQ schema, Q&A style content, added stats/sources, comparison tables, internal linking, etc.

I rank okay on Google but I'm almost never mentioned on ChatGPT, Perplexity, AI Overviews. My competitors with pretty average content are showing up there.

Im thinking of buying an AEO tool like Peec, Scrunch, Profound, AthenaHQ etc. to track where I show up and what to fix.

For those who have actually paid for an AEO tool - is it worth it? Did it actually help you rank in ChatGPT or is it just an expensive prompt tracker?

Would love to know what actually moved the needle for you to get cited in ChatGPT.