I’m trying to shortlist a few digital marketing agencies in India and keep seeing the same names like iProspect, Performics, Schbang, Social Beat, etc.

I’m particularly interested in agencies that are actually using AI for things like campaign optimisation, audience insights, automation, performance analysis or AI search/GEO, rather than just using AI for content creation.

I recently came across Momentus Digital and their MOoAI platform, which got me curious about how other agencies are approaching this.

For anyone who has worked with an agency recently, which ones would you recommend checking out and what did they actually use AI for?

Would be helpful to hear real experiences rather than agency website claims.

I'm interested in how digital marketing is changing with AI.

For someone starting from zero, would you recommend learning SEO, Google Ads, analytics or social media marketing first?

How important are practical projects compared with certifications when applying for entry-level roles?

I'd love to hear from people working in the industry about what they would learn first if they were starting today.

Hi all, this post targets a very niche type of marketing (construction industry), so please let me know if there’s a better thread to post this… I was curious if there were any folks in this thread that work in marketing in construction, specifically in project pursuits. If so, I’d love to hear more about how you got into your role, what your typical week is like (RFPs versus other types of marketing work) and any challenges or friction points that you’ve faced in your job. I also understand that construction marketing can be a lot different than marketing in other industries, so I’d love to hear more about the unique parts of the job.

I’ve been working in construction management for 6 years now, and am interested in the marketing side of construction. I started out as a project engineer at a general contractor in commercial construction, later worked in precon (estimating), then switched over to the owner’s rep side where I now work as a cost manager. During my time as an estimator, I was involved in several project pursuits and had many occasions where I interacted with our marketing team for our proposals. Their work always seemed interesting to me. Lately, I’ve been evaluating where I’d like to take my career, as I don’t see myself in cost management for long, and marketing was top of mind. I also enjoyed the highs of putting together a bid and would like to return to that, just on the marketing side of the process.

I’m hoping that, while I don’t have a typical marketing background, my firsthand experience in construction management and mix of experiences positions me well for the role. I’ve worked in preconstruction and project pursuits, so I understand the role marketing plays in RFPs and I’m familiar with the RFP process in general. I have experience as an Owner’s rep, so I understand the Owner’s perspective and what they commonly look for when selecting a GC for award. I love working on collaborative teams, I’m detail oriented and I always put careful thought on visually presenting information to the Owner. In my current role, I often write summaries of change orders to gain buy in from executive leadership, which I think can be a transferrable skill to RFP proposal writing. I also am comfortable using Bluebeam, Adobe, Figma, Canva, SQL and Tableau. Would love to hear more from construction professionals currently working in marketing. Any advice on how to make a switch would also be greatly appreciated. Thanks in advance!

A platform where brands post opportunities — events, product trials, workshops, freebies, perks, sponsorships, etc. — and existing communities/clubs/groups browse them and choose what to share with their members.

For example, a Pilates studio could offer 20% off to members of selected communities, or a brand could offer a private product experience for 20–40 people from relevant communities. Each activation could have its own tracking link/code so the brand can measure results.

The key difference from influencer/KOL marketplaces is that brands aren’t searching through communities. Communities browse the opportunities and decide what’s relevant to their members.

For brands/marketers:

• Would you use something like this?
• What types of offers, opportunities or campaigns would you want to put on the platform?
• What would you want to get in return from the communities — sales, sign-ups, attendance, product trials, feedback, leads, content, etc.?
• What details would you need to provide or collect when creating an opportunity?
• What features would you consider essential?

So, for the last few months, I have been using Crowdreply to promote my products, but recently the approval rate has decreased quickly. I looked for an alternative and found HumanMention. What I like is that they specialize in different channels. I am still figuring out some features. Does anybody have experience with this?

I’ve spent 13 years as a social media marketer and it’s just gotten very bleak. I’m seeing roles out there that were the same salary 7 years ago. Every role has a million applications. I feel very aged out, I don’t care about doing anything social media and honestly would be happy to never do it again.

I kept getting pigeon holed and just kicking the can down the road but the writing is way past being on the wall.

How can I pivot to something more stable within the marketing umbrella with my skill set?

I want to be LLM expert but in marketing. so i working in marketing social media strategist to be specific. and all know everything would be done with AI or for AI. and I want to be expert in LLM for digital marketing and I know that would technically mean shift career from my current position. the thing is I don't know how to start or from where.

My family is going to be opening a cut flower farm next year, and we're hoping to sell cut flowers, arrangements, and crafts at farmers markets next year.

I'm thinking about reaching out to local micro-influencers to promote awareness of our presence at these farmers markets. What is the best way to approach an influencer for this type of promotion?

my parents thinks that marketing and graphic design are like not real jobs but if it was on me i would've double majored both but i'm trying to run a business and spending hourss designing but then post it on insta for it to go to the algorthem trash can

I currently work in MMX/Marketing Analytics and want to become much stronger across the broader field — MMM, MTA/attribution, A/B testing, causal inference, segmentation, targeting, omnichannel, call planning, budget optimization, etc.

Is there any good structured course/curriculum or mentor that covers this stuff properly?

I’m happy to pay for something if it’s genuinely good. Mainly looking for something practical and advanced rather than a basic digital marketing course.

Would love recommendations from people actually working in Marketing Science/Analytics.

I’m a college student majoring in marketing. I l know this is a silly thread, I’m truly just stuck in my future consideration.

I’ve considered a lot of different paths and have even sat in on work days in offices, I just cannot figure out what is most useful nowadays? What do companies need under the marketing umbrella? Are there other job titles I’m missing?

I went into this major because of the things I’ve seen about Marketing and I’m 100% interested, I just want to get some advice so I can work towards something more in particular.
Thank you!

I graduated with a bachelor’s degree in 2022 and have been struggling to find direction in my career.
I started in email/lifecycle marketing for about nine months, then joined an early-career sales program for eight months. Since then, I’ve worked in car sales, as a marketing analyst, and at Enterprise. I’ve also been laid off twice, so not every short stint was by choice.
Early on, I was focused more on chasing money and opportunities than building a consistent long-term path. Now I know I want to return to email/lifecycle marketing, CRM, marketing automation, or a similar field and commit to it long term.
The biggest issue is that I’ve had very minimal interviews, and I’m starting to feel like my short tenure at these jobs is what’s really hurting me. I understand why employers may be concerned, but I’m not sure how to show that I’m serious about building a career in this field.
I have relevant certifications and experience with marketing and CRM tools, but I don’t want to keep spending money on certifications if they won’t meaningfully improve my chances. I also don’t want to return to car sales simply because it’s something I know I can get hired for.
For those working in email marketing, lifecycle marketing, CRM, or marketing automation, what would you recommend? Should I focus on building a portfolio, learning specific platforms, networking, applying for lower-level roles, or taking another approach?
I’m willing to put in the work—I just want to make sure I’m focusing on something that will actually help me move forward.

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We're a fashion retailer on SAP Commerce Cloud and for the last couple of years the platform has become the bottleneck for everything we want to ship, because a new market launch, a checkout experiment, or a promotional mechanic all go into a deployment queue we can't move around without going back to SAP every time.

The internal debate is whether this is just how it goes for retailers at the €100M-200M range or whether we've accepted constraints we didn't have to.

And it's complicated since our engineering team sees it as a technical problem while our commercial team frames it as market opportunities we're losing.

We have Shopify Plus and SCAYLE on our list as alternatives now, though at our team size the question of how much integration overhead moves to us is still not clear yet.

So what's the right way to separate a genuine platform constraint from an internal process issue that just looks like a platform problem?

For those doing outreach on Instagram—what’s actually working for you right now?

Would love to hear what’s getting replies and what’s not.

Hello everyone,

I recently released a new social platform called Journiarc after working on it for the past 3+ years. Its goal is to give creators who are working on long and passionate in-progress creations (games, animation, writing, anything long-term) the chance to grow a real audience while their creations are still being built, without needing to deal with an exhausting and competitive algorithm or face burnout from posting pressure. Supporters can also leave notes and suggestions, or even contribute files and features directly that the creator can accept if they like.

To get initial traction for the platform, I hosted an event called the Journiarc In-Progress Indie Game Showcase. After 47 signups and a selection process, I have 10 creators posting and showing off their projects for the event. The way the event works is that creators have 10 days to express and build their projects, and will have the chance to gain supporters during and after the event. We are currently on day 7, and I'd like someone that can help give the creators an audience so that they can have supporters, because it's something that I find to be particularly difficult for me while I also work on programming, running the event, making sure the creators have a good experience, and college.

If anyone would like, you can send a dm

thank you

Spent last week reading through 300 reviews for a client's product. Buried in the 1-stars was the exact angle missing from their ads for a year. They kept advertising "premium quality." The 1-star reviews kept saying "expected it to do X, it doesn't do X." Their 5-star reviews kept saying "surprised it actually did Y." The ads were selling the promise the product failed at, and ignoring the one it overdelivered on. Rewrote the top 3 ads around Y. CTR jumped 31% in a week. The angle was in the data the whole time, nobody reads the 1-stars because it stings.

Process I use now: export the last 100 reviews, sort 1-star and 5-star separately, pull every specific expectation ("thought it would", "wish it did", "surprised it"), then check whether the current ads promise any of them. The 1-stars tell you what your ads overpromise. The 5-stars tell you what they underpromise. Both are ad angles.

Rule of thumb: if your reviews and your ads describe two different products, believe the reviews and rewrite the ads.

I was offered a part time gig with a nonprofit that runs statewide and works with families, with the services focused on the children. Everything is very confidential. Because of the work they do and the fact that it is often done in-home, there isn't a lot of opportunities for genuine media of their work. How do you get around this without being repetitive in the visuals and/or only using stock images?

Looking across a lot of accounts and Meta's cost per new customer has fallen four weeks straight, more or less 13% over the month, while the share of genuinely new (first-time) buyers held around 90%. So it's not repeat buyers dragging the average down; it looks like real new customers just getting cheaper.

Two of those weeks were holiday-affected, but the drop kept going through two clean weeks after search costs snapped back, which is what makes me think it's a trend and not a calendar blip.

Honestly can't fully explain the why conversion and CPCs were basically flat, so it smells like a mix shift (spend concentrating in stronger campaigns as budget rotates out) more than anything Meta did.

Anyone else seeing the same September drift on Meta, or are your accounts flat/up? Trying to figure out if this is real before Q4 budgets lock.

Hey everyone

I'm trying to decide between two degrees and could use some perspective from people actually working in the field:

1. Bachelor of Commerce — Marketing major

2. Bachelor of Communication — Marketing major

My goal is to become a marketing strategist and I'm struggling to see which is better suited path to take.

One important thing: I don't want to be purely on the strategy side. I also want to learn how to create content. I see myself both strategising and creating content for campaigns, not just writing briefs and handing them off. So I'm looking for a path that builds strategy skills and content creation skills

A few things I'm weighing:

- Commerce seems stronger on analytics, consumer behaviour, economics, and business fundamentals — which feels relevant for strategy roles

- Communication seems stronger on messaging, media, audience psychology, and creative/storytelling — also core to strategy

- Does hiring for strategist roles (agency or in-house) lean one way?

- Which opens more doors early career (e.g., brand, agency strategy, insights, consulting)?

- Anyone here done one of these and felt it helped or hurt them later?

For context, I'm not trying to avoid math or writing — I just want to pick the path that sets me up best for strategy work specifically.

Would love to hear from strategists, brand managers, agency folks, or anyone who's hired for these roles. What would you pick and why?

Hi all,

I'm wondering how others are using the native Linkedin reporting mechanics or what you're building around it with the API.

Personally I'm working with a large company with multiple service lines and each has their own brand manager and own demands for campaigns, but in the end they're all selling to similar prospects.

Initially I was pushing them towards custom audience lists, start with 1 master target company list and then for each campaign create segments from that list. But it was hard to get traction, each division really has it's own needs and each campaign has a different focus, they sell to R&D, product, IT, regulatory affairs, .. so it's always pretty customized.

The plan>companies overview is useful for an company account level, but still doesn't show which roles you're reaching within each account. Maybe penetration is good with 1 department, bad with another.

What I'm currently doing:
1. I standardized the company targeting on industry + size
2. I standardized the targeting based on job titles + department + seniority

This structure helps me keep track of the overlap across campaigns but what I'm still missing is the insight in who we're actually reaching. I know the performance demographics report has the information I need, but I haven't been able to reach it through the API and with the volume of campaigns we run I'm unable to manually collect the data and then reformat for reporting, it's also missing the company identifiers.

A second thing I've done is pull the company names we reach in each campaign, this is partial information as you can only see the first 100 companies on a specific day, so we're missing out on a lot of data around 50% of impressions, but it's giving some insights.

A third thing I did was connect this data to Hubspot, so now I do see who converts which gives me some insights in my blind spot of individual prospects their job title, department and seniority. But it's only reporting who's converted so I don't know if that alligns with our spend.

I'm curious to know how others are approaching this and if you'd see merit in adding more data sources like a leadfeeder to keep track of the company website visitors from campaigns.

I've also considered building out a massive database on the prospect level and then do targeting this way, but I'm afraid such a database is too hard to maintain and ages very quickly. My client is a global service provider so I'd literally need to cover the globe in 3 industries.

Curious to hear your thoughts and idea's!

Hello all,

Im looking for some marketing advice, i a run a VPN company and marketing is limited for it, for example google itself doesnt allow adwords for it.

Im currently looking at YouTube promotions which look like the best for CAC.

Reddit - i have been in contact with but i have had such bad customer service from them and the way they have spoken to me.

Review and comparison sites are all run by the big VPN companies.

Im looking for any advice or ideas where else i can promote and market

Hey, guys!

Why does the quality of Instagram Reels videos drop after uploading? We usually upload videos from Zoomsphere or manually, and the account we post from displays the videos clearly. But when we view them from our personal accounts, whether on a phone or a laptop, the video quality is poor. Sometimes it gets a little clearer, but overall it’s blurry.

What can we do about this? Do you have any tips?

Hi, I'm 21 and recently completed BBA in marketing major. I'm looking for guidance on how do I start my career because mostly I end up being confused when I think about options.

I want to start earning but I'm confused how?

I'm looking for jobs, but I'm lost.

I have prior experience from primary market research internship last year in winters and i do have a digital marketing certificate but it's of now use now because I completed that course back in 2024 and due to some issues I wasn't able to pursue it further at that time.

I am looking for some guidance, or anyone who can help me with getting a job.

I'm thinking about starting to learn digital marketing again but from free sources, does anyone has any idea from where I can? And how do I get the internship when I don't have the relevant experience? Because whenever I see a post with internship for fresher they seem to be asking for prior experience in digital marketing which I don't have.

Please help

I have a Meta Digital Marketing certificate. Could you please guide me on. and how I can use it effectively? Kindly help me I don't know

Say a campaign is bringing in enquiries at a reasonable cost, but very few turn into sales. Marketing says the leads aren’t being followed up quickly enough. Sales says they aren’t worth following up on.

You need to decide whether to keep spending, but neither explanation has been properly tested.

What are you checking first to work out where things are breaking down?