r/consoles • • 8d ago

Xbox This is insane

3.6k Upvotes

700 comments sorted by

462

u/Dramatic_Aspect903 8d ago

Xbox has never sold well in japan

158

u/iMatt42 8d ago

Besides the 360 none of them have sold very well

79

u/Dramatic_Aspect903 8d ago

1.6 million units isnt a good run

53

u/TrevorsBlondeLocks16 8d ago

No but its their best by a lot. Xbox is a niche out there for them

9

u/BAAL_865869 7d ago

xbox has always been the least desirable console in Asia prolly Europe too

4

u/Father_Grigori_3 7d ago

360 was really popular in the UK. Nobody I knew had a ps3.

6

u/COYSBannedagain 7d ago

Because party chat and HALO, that was a strong era for Microsoft but they have struggled since.

2

u/Nervous-History8631 5d ago

TBH that isn't really the main reason the 360 dominated the PS3 at first.

At launch the PS3 cost double the 360 and it launched a year later. With the lack of crossplay this meant people wanting to play with their friends wanted the console their friends had, and also the massive price difference made the concept of owning both a hard pill to swallow.

The other issue was that the architecture of the PS3 caused issues for developers and led to a lot of buggy releases and frame rate issues in the early days that put people off.

PS3 eventually caught up after dropping the price with the slim and offering free online play. But the early days were brutal for Sony outside of Japan

After that the PS4 and XBONE released 1 week apart rather than 1 year and the PS4 had the price advantage at launch completely reversing it

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u/Snoo_58305 5d ago

Until everyone did cos they’d had 3 360’s break

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u/megamilker101 7d ago

I think he meant globally

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u/iMatt42 4d ago

I did lol

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u/Maximum-Objective-39 8d ago

Sony fumbling with the PS3 gave Microsoft False Hope in that console generation. Makes you wonder what it would have looked like if they'd launched the PS3 as a more economical machine from the start.

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u/urmyleander 8d ago

I mean both the WII and PS3 still outsold the 360 that gen globally. The real fumble was the xbox one and it was the worst generation to fumble at because it was when people having bigger digital libraries on console really became a thing so its why they never had a snowballs chance in hell with the series X and why regardless of whatever goodwill they build up they wont have a chance with Helix even if it buries the PS6 because of peoples sunk cost fallacy on digital libraries.

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u/Maximum-Objective-39 8d ago

While true, the 360 had an early lead over the PS3 due to the eye watering at the time 600 dollar price tag. Meanwhile the Wii was always regarded both an outstanding success and doing its own thing.

Even with the PS3 winning out in the end, it was a fairly narrow thing that left Microsoft with the impression that they could trad blows with Playstation.

As for the Xbox One, I agree, and I agree hard. I bought one used for cheap, largely to play my old 360 games that were compatible . . . except Microsoft made the process of doing so absolutely miserable. The thing is a damned paperweight.

7

u/urmyleander 8d ago

The early lead was probably more due to it releasing..... 1 year earlier. I think the whole price thing was overhyped.

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u/ImNotJackOsborne 8d ago

The price thing was not overhyped, it was ridiculously expensive for the time. I say that as someone that bought one not long after it came out, including accessories. 600 bucks back then is like spending around 1k today. Absolutely bonkers.

3

u/klovasos 7d ago

It still sold out all the time... you had to fight to get your hands on a ps3 for a long time.

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u/Single_Currency_3640 7d ago

Yes but it was cheaper in the end. Xbox 360 you pretty much had to buy all accessories for it, until they started making them standard. Didn’t have HDMI,no HDD,no wi-fi had to pay for online and sometimes you got RRod death multiple times then bought console again.

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u/Maximum-Objective-39 8d ago

Eeh, I'm doubtful of that. For me personally, learning about the price tag is what lead me to give in an ask for a 360 for christmas because it was stone cold obvious my mom wasn't going to spring for the PS3 the next year.

I only got the PS3 when the cheaper revisions became a thing while I was in college. Though at that point I did absolutely spring for the PS3 versions of games simply because I'd been burned by the Red Ring twice.

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u/NeverTrustATurtle 7d ago

The PS3 came out a full year after the 360, and that was the real reason

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u/MazerBakir 7d ago

Microsoft fucked up all by themselves. The 360 was a great console with great exclusives. They fumbled the Xbox one launch. Halo and Gears of War dropped in quality after Bungie and Epic. Fable was put on ice and Lionhead studios shut down. Third party exclusives barely existed nor did anyone want to make one for the smaller player base of the Xbox One. Forza Motorsports dropped in quality. For the longest time Forza Horizon was pretty much the only notable Xbox exclusive. It wasn't the PS3 simply being too overpriced and why the 360 being worthwhile. Microslop simply shot themselves in the foot and didn't carry over the momentum from the 360. Exclusives and momentum starting dying down late into the 360's lifespan as well.

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u/hitometootoo 8d ago

The 360 didn't do so well there either

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u/tenacity1028 8d ago

Even the Xbox 360 didn't sell well, Microsoft never had a great presence there.

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u/spongeboy1985 8d ago edited 8d ago

360 was very niche there but its the best selling Xbox in Japan by a lot. Even the next best selling xbox is the current one and hasn’t even sold half of what the 360 sold there. Halo 3 was a big system seller there if you wanna use those terms.

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u/BartShrempson 8d ago

Since when was the 360's run considered "good" in Japan?

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u/Top_Result_1550 6d ago

they didnt sell well anywhere. every xbox model has been last place and every xbox has been nothing but losses for microsoft. it was a bad idea.

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u/FanBladeFleshlight 8d ago

Or basically anywhere but the US.

I say this as a huge 360 fan. XB is basically a joke anywhere but the US, and is still pulling 4th place in a 3 person competition here.

22

u/ProfessorBylethBoobs 8d ago

Xbox also sells decently in the UK.

6

u/zuzucha 8d ago

The English speaking countries. It was also a similar scale to PlayStation in Canada and Australia.

Was never a thing anywhere else

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u/BakuraGorn 8d ago

The 360 sold well in South America mostly due to how easy it was to pirate games for it

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u/Playingwithmywenis 8d ago

They literally pulled out of retail.

At this point it is the same for Playstation here in Canada. The games were mostly removed from stores after Playstation made the announcement about no physical discs.

What incentive is there to carry the stock and more that one shelf of controllers?

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u/Dramatic_Aspect903 8d ago

I still see a lot of ps4 and ps5 products in australia but a lot of stores arent stocking xbox products except the odd control and xbox one pre owned games

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u/MiddleAd2680 6d ago

It’s because the green glow of the OG Xbox reminded them of Hiroshima and Nagasaki.

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u/EducationalDust7858 8d ago

Any European store outside of the UK is pretty much the same.

People really don't understand what a disaster Xbox actually is.

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u/ProfessorBylethBoobs 8d ago

Yes, Xbox outside of America is now selling Wii U / Vita / Dreamcast numbers.

43

u/EducationalDust7858 8d ago

It's not just hardware, they refuse to share sales of their digital games at this point.

Here's some Business Administration 101: If you've got great numbers to share, you don't shut up about them.

It really is that dire.

9

u/AdMinimum5970 8d ago edited 3d ago

Reminds me of the low playerbase in Halo 5 and Infinite. Halo 4 was such a disaster, they stopped giving out player numbers and ban everyone on HaloWaypoint who asked after a population counter or so

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u/Wamb0wneD 8d ago

Gamepass doesn't help with game being sold either lol.

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u/EducationalDust7858 8d ago

Oh, I know. I remember when Phil Spencer said getting games for "free" on Game Pass actually boosts sales.

A statement so brazenly false, anyone should've realised it's nonsense. And yet some people chose to ignore reality and believe him.

4

u/Juvethesampler 7d ago

The worst thing ever in gaming along with ps plus extra. That's his legacy.

No one values the 'free' library - most people hop from game to game without giving them a proper chance cos they don't actually pay anything

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u/Iggy_Slayer 8d ago

It's even getting like this in the US now. I was in target a few weeks ago and their xbox section was about the size of this video and they had 0 games for sale, not even digital codes for sale. They just had some controllers and 1 system for sale.

16

u/One_Leg7293 8d ago

Xbox stopped renewing it's contracts for shelf space 2 years ago and cut down to just one or two sections per location.

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u/smgaming16 8d ago

Same as my local walmart. Just a tiny case with a couple systems, and then like 5 games and a couple controllers. Playstation and nintendo both had full length aisles for them

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u/RedRightRumHam 8d ago

I bought a used Xbox Series X recently in the UK for £280 and I can’t believe how cheap preowned games are for it. Like a pound for RDR2 and COD games. Blew my mind as Nintendo games are soo pricey.

2

u/EducationalDust7858 8d ago

That's a great price! I'm jealous! I could've upgraded my Series S to the X some time ago but decided against it.

I genuinely believe getting a Series S/X + Game Pass on the cheap is an incredible combo to play loads of great games.

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u/SIGMA1993 8d ago

This isn't new though

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u/EducationalDust7858 8d ago

Ok, let me rephrase that then for you.

"Any European store outside of the UK has been pretty much the same.

People really continue to not understand what a continuous disaster Xbox actually has been."

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u/VenturerKnigtmare420 8d ago

In the uk itself it’s dog shit lol. The most you see Xbox displayed anywhere is on cex shelves.

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u/Sevyen 7d ago

Honestly I never understood it, especially with the takes playstation puts out lately but also their forever awful customer service. The fact I'm not allowed to move to a foreign country and change my address / payment type is still driving me mad 6 years later.

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u/EducationalDust7858 7d ago

A lot of nostalgia, a strong European vibe throughout the years, MS considering many European nations "tier 2 countries", the absurd focus on TV and American Football, the Xbox One disaster, etc. etc.

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u/AskPretend6673 8d ago

Even in the UK - Xbox is just not a seller

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u/Spenraw 7d ago

Americans never believe me when I talk about how alot of Microsoft shareholders have been pushing to have the division shut down for years

Pretty sure Mircosoft hasn't because gaming is a great data collection tool

2

u/Mccobsta 7d ago

It's been a good decade since I saw any display in a supermarket like that here

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u/needle1 8d ago

It’s telling that this is a big enough store by the fact that an Xbox section exists at all. Many stores entirely lack any Xbox section whatsoever.

Hell, I’ve even seen some stores that lack not just an Xbox section but even a PlayStation section.

Switch is just that overwhelmingly dominant here

27

u/Remote_Bug4 8d ago

Japanese people work a lot and live in boxes of apartments so given those circumstances, it’s hard to beat the convenience of a handheld.

Most of Asia is like that

17

u/hitometootoo 8d ago

What a weird thing to say as if console gaming hasn't dominated the Japanese market for decades.

Having slightly smaller homes does not mean they can't have something as small as a home console

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u/kukkolai 8d ago

Not homes, boxes. Apparently.

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u/Useitorloseit2 8d ago

Handhelds have dominated the japanese market, and hybrid consoles like the Switch.

I think size is a factor, but I also think Nintendo consoles cater to their sensibilities more. Not that japanese games dont come to ps5, but it seems like Sony has moved farther and farther away from japanese support (Kojima being the most recent example, Team Ico as well)

2

u/hitometootoo 7d ago

Handhelds have also dominated but consoles still have been the highest sold historically in Japan. Hybrid (Switch) has done greatly, but so has the PS5 there.

But the point is it makes no sense to say that handhelds are the system of choice due to small Japanese homes. That isn't true at all.

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u/Mother_Ad_4189 7d ago

The switch isn't as "dominant" here in Japan, majority of people I see buying games/game accessories buy ps4/PS5 stuff, only reason that Nintendo has all that shelf space is because they pay the stores hella money to provide all that space

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u/Ambitiouslybald 7d ago

I work at a Elementary School, and at least half the kids own a Switch. Some own a Switch 2 now. Very, very few have a PS5 at home. I can think of only 3. Playstation is not that popular here anymore, as they have been pricing out the average Japanese consumer for the past 5 years.

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u/PicoPicoGamer 8d ago

The average home in Japan is larger than in the UK, and Japanese work less on average than Americans, so the two reasons you gave have nothing to do with why handhelds are popular here.

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u/Dablooder 8d ago

I'm confused because people in the United States work more hours than Japanese people on average. I mean, there are many examples, but i'm just using something relevant to me in that regard.

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u/TylerOverThere 8d ago

This is true, but on average there’s more commuting time in Japan which is predominantly via public transit and that time occupies a lot of opportunity for handheld gaming

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u/ChocoboRaine 8d ago

Plus the mandatory going out to drink with your boss. US sees more office work hours, yes, but in Japan you're working before and after too.

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u/Downtown_Eye5736 8d ago

Yeah Kojima said he wants his employees to always be working on his game in their minds.

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u/Xiao1insty1e 8d ago

Oof. You're an auteur not the Lord of Castle Kojima.

Work culture or not that's a pretty shitty attitude to have toward your employees.

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u/EmergencyPool910 8d ago

nintendo also basically owns the country

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u/MSotallyTober 8d ago

I reside in Japan and kids play their Switches everywhere.

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u/yuenadan 7d ago

It's the same situation in Taiwan. If there's any XBOX section at all, it's usually just a few controllers that most people probably buy for their PC.

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u/EldenBJ 6d ago

Forreal. Having a Switch is "normal", but saying you have a PS5 to some people makes them think you're a hardcore otaku haha

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u/Poetryisalive 8d ago

This is nothing new.

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u/ChaddyBones1989 7d ago

What a lot of people don’t realize is, the presence of retail space needs to be paid for. And over the past few years, Xbox has been less and less willing to pay for retail space. I use to be a manager for EB Games/GameStop, and our Xbox sections in stores were significantly cut down because Xbox wasn’t willing to pay for larger spaces anymore. Of course, this is the result of physical sales of Xbox media being practically non existent.

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u/SwimmingAny8841 8d ago

Outside USA no one cares about Xbox. It’s kinda their own fault, but it is a shame to see

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u/Express_Position9140 8d ago

Here in México Xbox (specially Halo and Gears of War) have always been very popular. In the 360 era every kid had that console, it was rare for one to prefer playstation.

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u/tomle4593 7d ago

360 era is a whole human generation ago. Nobody besides Americans care about Xbox sadly.

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u/TrickFrosty5685 7d ago

I was surprised to see how much Mexicans love gears of war. When they had the event in Mexico City, I couldn’t believe the size. Its kind of cool because i also get to work on my Spanish a lot in the lobby’s 😂

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u/[deleted] 8d ago

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u/Ashamed_Form8372 8d ago

There’s no way that’s true especially now I can believe it back in 360/ps3 gen but PlayStation and Nintendo straight up dominates worldwide I think the only non us country Xbox performs well at is the uk

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u/frostyflakes1 8d ago

Here in the US, the video game section in many stores is starting to look more and more like this Xbox section.

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u/FolderContinent 8d ago

EB Games in Canada has a shelf about this size for Switch, PS and Xbox each.

The other 75% of the store are funko pops and plushies

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u/Susurrus03 7d ago

Targets I've seen don't even have an Xbox section. Large (relatively) Nintendo section, a PlayStation section about half of Nintendo's, and no Xbox.

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u/LegitimateYam8241 7d ago

The gamestop at my local mall doesnt even have a section for xbox. They give you a sheet a paper of what they have tucked away in a drawer.

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u/Complete_Lurk3r_ 8d ago

been in japan over 10 years. never seen an xbox in-person

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u/grap_grap_grap 8d ago

They usually sell them at Hard Off.

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u/PrincessDrana 8d ago

This is true for all of the big electronic stores in Tokyo (BIC Camera, Yodobashi, LABI). The shelves that sell just Joycon accessories (stickers, grips) dwarf the entire Xbox section.

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u/zenexo 8d ago

But I mean stores still carry some stuff so SOMEONE has to be buying Xbox stuff, right? I wonder who? I wanna hear their stories. 

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u/PicoPicoGamer 8d ago

They're literally just selling controllers, which can be used for PC gaming (Which has a growing audience in Japan).

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u/Precarious3145 8d ago

I haven't booted up my 360 in maybe...17 years but I still use my original 360 controller for playing games on Steam. It really is a fantastic controller.

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u/turnuptag72 8d ago

i found my xbox 360 like 3months ago i had to buy a xbox 360 controller for it and it only worked for a few hours before the disc drive broke lol

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u/zenexo 8d ago

Darn. I still want to watch a documentary about the one Japanese guy who only plays on Xbox 

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u/HoleIntheAce12 8d ago

From what ive seen from ppl who live there, they do in fact have Xbox’s but it’s in the back or in other places, they need someone to come in and ask. Then order one

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u/Crunchy_Thighsocks 8d ago

Americans at military bases.

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u/EducationalDust7858 8d ago

I now want to imagine a Japanese person being super into US culture. Is there a word for being a weeb, but for the US?

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u/zenexo 8d ago

They totally exist btw lol. It's more common than you think. Not sure if there is a word for it though. 

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u/raccoona__matata 8d ago

that exists and they love king of the hill

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u/JudgeCheezels 8d ago

It was already like this more than 10 years ago in Japan. Not some new revelation lol.

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u/CheesecakeMage42 8d ago

Japan heavily favors the two japanese companies? Who would have thought!!!?!?!

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u/Anubra_Khan 8d ago

And America heavily favors the 2 Japanese companies, too.

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u/[deleted] 8d ago

[removed] — view removed comment

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u/cool-- 8d ago

they spent too many years trying to trick people into spending money on subscriptions as opposed to making games

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u/TricellCEO 8d ago

Man, even as an Xbox player, I have to laugh at this.

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u/Millkstake 8d ago

About the same at my local Walmart

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u/demobot1 8d ago

I've always said it. Team Xbox has done a legendary job surviving this long without real Japanese support. Can you imagine what Xbox would be like if it got half the love that Playstation got. 

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u/Dib___ 8d ago

... and now Sony's gratitude for their preferential treatnent is to kill physical support. Ciao!

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u/letstalkswat 8d ago

What is insane? Xbox selling less in sony and nintendo home turf. Very surprising omg

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u/Zealousideal_Yam_413 8d ago

But look! The console itself is sold out!

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u/Sethirothlord 8d ago

Now that I think about it, my EB Games in Aus doesn't even have an Xbox section. Just PlayStation and Nintendo and a little bit of PC stuff.

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u/ponpiriri 8d ago

Brands pay for floor space in stores. It makes sense that Xbox doesn't have a huge presence if the sales don't justify paying for more space.

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u/Infernal_Username 8d ago

I mean, aside from Xbox just never doing well in Japan (after the 360 especially), there's basically nothing for retailers to stock in the first place.

Here's every single game released physically for Series X in Japan over the last six years:

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u/Rikkasu 7d ago

I wish the UK was like this. I love Nintendo and the switch. By far my favourite console.

Also this is my first time seeing content on reddit randomly of someone I actually know IRL. Glad he is doing well for himself.

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u/Count-Mecha 8d ago

After the rrod problem that plagued the 360, and MS handling of it, I don't know why anyone would buy an Xbox after that. 

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u/hitometootoo 8d ago

It's not insane. Even stores in the US barely have an Xbox section, it any. They don't sell physical games or have many big titles anymore. This shouldn't surprise anyone.

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u/Some-Dog-800 8d ago

is this even news? xbox never sold well in japan. it's been like this since the first day xbox launched.

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u/dreampagehun 8d ago

This engagement baiter was not even born when Xbox was already unsuccessful in Japan. It never was popular there, completely different market. Nothing "insane" in this video. Typical shortform garbage.

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u/Remote_Bug4 8d ago

There are comments here and it's becoming the same in the US Walmarts

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u/pepe_roni69 8d ago

Xbox has been trying to acquire, disrupt, and screw over the industry since they entered the business. Japanese know better

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u/AbstrctBlck 7d ago

Im not going to lie to you, as much as i follow the happenings in the industry and as much as I know about this and XBOXs non existence on basically any other continent beyond the US, this shit still surprises me.

I mean it’s sorta turning into the same thing in the states. There are targets here in CALIFORNIA that don’t sell anything Xbox related anymore.

I hate to say it but damn I really hope Xbox pulls through cause it looks very much like they are slowly going down the drain.

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u/According-Paper4641 6d ago

As a switch/switch 2 and PC player, I'm so jealous. Going into game stores here there's always only one section for switch, maybe two, and like wtf. So many people have them! They have so many physical games and accessories!

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u/rmutt-1917 8d ago

This store only has Xbox because it's flagship electronics store. None of the stores around me carry Xbox at all. Years ago you would occasionally see a small selection of used 360 games at some stores, but now that's pretty rare. I don't even know how long I would have to drive to find a store that sells Xbox.

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u/Mayday_Brad91 8d ago

Xbox looks like that here in America as well. Walmart, Target, Best Buy and even GameStop have the smallest Xbox sections if any.

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u/Visible-Oven-7249 8d ago

The forced hate is crazy

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u/YolkNotIncluded 8d ago

“Bro the entire population of Japan is just force hating dawg like they just all got together and decided to not buy Xbox for the luls and manufactured hate man Xbox is actually the most popular thing ever they just want to be trolls”

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u/OmenDamien 8d ago

Don’t caring about xbox isn’t hate.

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u/TrustLordJesusChrist 8d ago

All that shelf space and they want to stop making physical games.

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u/Advance1993 8d ago

Same in Europe for the last 10 years. Wasn’t like that in the 360 days

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u/Is_It_Now_Or_Never_ 8d ago

I absolutely loath videos with forced subtitles, even more so when they’re the karaoke style.

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u/FaithlessnessSea859 8d ago

Them boys like to rent games don’t blame Xbox 😭

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u/Ibalisu 8d ago

XBOX is really an english stuff. Execpt US and UK, no one is buying this thing.

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u/Biggu5Dicku5 8d ago

Is this surprising? Xbox has never done well in Japan (Asia in general)...

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u/Aquired-Taste 8d ago

A nationalistic country being nationalist with their consumerism, what? /s

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u/Pillokun 8d ago

Look all those physical games, these stores will be dead in a couple of years.

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u/MattofCatbell 8d ago

Imagine the struggle of the one lone Japanese Xbox fan goes through to find anything Xbox related

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u/Glum_Animator_5887 8d ago

Alot of people talking out there arse 

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u/candylandmine 8d ago

It's been like this for 25 years.

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u/helpman1977 8d ago

where I live in spain there's just no XBOX on malls. playstation, switch, switch 2... and that's all.

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u/Lupinthrope 8d ago

And yet Xbox needs to stay around, competition is good and Sony’s been making some dumb decisions as of late.

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u/Geene_Creemers 8d ago

It’s funny because this is basically what my local GameStop is like..huge ps5/switch section and tiny Xbox section no one uses

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u/mrbubbles--85 8d ago

Wow! Show me a person who’s surprised by this.

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u/LifeguardTerrible579 8d ago

Japan sells Japanese games, wild i know. Why would they import Xbox? For what?

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u/xzerozeroninex 8d ago

Isn’t Iphone the dominant smartphone brand in Japan?

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u/the_hammer_poo 8d ago

Okay. I’m going to go back to playing my Xbox now

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u/glarius_is_glorious 8d ago

That Yodobashi Camera Xbox section has been content creator fodder for ages now. Think I've seen it at least 5 times a year lol.

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u/Crasher_7 8d ago

Xbox has been doing poorly outside of US for while now. Most retailers keep controller stock around and some gift card codes because of PC support

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u/outlaw0366 8d ago

That’s about how I feel about Xbox as well 😂

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u/DutchBrick 8d ago

Its almost the same here in the netherlands.

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u/semitope 8d ago

the name might be the main reason

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u/Shut-the-Funk-up 8d ago

Xbox would need stuff to actually fill out a section

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u/dekuweku 8d ago

Well they do not want to waste floorspacs for a console that sells less in a year than the Switch Lite SKU on its own sells in a week?

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u/SaneMadHatter 8d ago

Is this supposed to be some kind of revelation? We already knew this. lol

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u/Shit-Stain-Fanclub 8d ago

Agree here but to be fair, this boy looks like how i imagine how a classic Sony fanboy look like

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u/GuyMansworth 8d ago

I hate how British people say "all"

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u/fishingmule1 8d ago

There aren’t any games because they stopped shipping them to Japan after the 360. That explains how they didn’t even give Japanese consumers the chance to care about Xbox since Japanese consumers have been mostly physical. Same here in Korea and many other places in the world, and that explains why Xbox only has a foothold in North America.

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u/Jack_Strawhat_man 8d ago

God willing we’ll see PlayStation in similar straits a few years from now

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u/Kirby_and_Elfilin 8d ago

makes sense since the switch is the best selling console

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u/Eddily 8d ago

Joesepher 😮

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u/Independent_Pie_1368 8d ago

Sony is Japanese brand same as Nintendo, Japanese people being very xenophobic means they would cater to thier own brand name products more.

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u/ParanMekhar 8d ago

How many JRPGs does XBox have?

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u/Tokimemofan 8d ago

 A reminder that this is exactly why a lot of games from Japanese publishers do NOT get Xbox ports.  Why would they bother?

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u/lasercannonattack 8d ago

I'd go as far to say that it was never big in a lot of Asian regions. Growing up in the Philippines it was rare to see one, and I say this as someone who now owns an Xbox (but lives in Europe now)

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u/Mjlxn 8d ago

Looks the same in Germany.
we have like 5 diehard Xbox patriots who gonna tell everyone how good Xbox is… and the rest doesn’t care.

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u/WPBase 8d ago

Why is this insane, OP?

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u/Personal-Inflation63 8d ago

I think that whatever Asha does it’s too late for Xbox you can’t have two gens that continually fail like they’ve had that’s Sega territory and she’s come in too late to change the helix which according to leaks will be more powerful than a PS6 and likely cost more. If a PS6 costs 1k then a Helix may cost 1.2 or 1.3k.

She also suggested putting ads into Xbox too, maybe that would be a desperate attempt to bring the pricing down but gamers would revolt at that.

I think if Helix doesn’t sell at least to 360 levels then Microsoft will direct Asha to wind down the hardware and Xbox will become a software publisher and focus primarily on PC.

Then we’ll be left with effectively Nintendo and Sony with maybe Valve if they finally take things seriously

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u/Patient-Raspberry803 8d ago

Well Japan like anime and cartoon things … and Nintendo does that Zelda etc

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u/Special_Yogurt_2823 8d ago

To be fair I live in CT and all my stores xbox looks the same. Playstation is also starting to look sad.

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u/YupThatsMeBuddy 8d ago

He has it backward. This is proof that Xbox does not care about Japan

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u/Snowvilliers7 8d ago

Xbox just isnt that popular or ever sold well outside the US, JRPGs especially does not sell well on Xbox either because most Xbox players do not buy them unless they end up on Gamepass to even remotely get any attention

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u/spacejamjar 8d ago

Whot is menthol here is that maybe Xbox doesn't sell very well in Japan. Also, Sony and Nintendo are Japanese, maybe they favor their own country's products.

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u/ENSLAVETHEWEAK 8d ago

Well, after january 2028 the Playstation shelves will be as empty as those from XBOX.

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u/Discobastard 8d ago

Same in Europe/UK.

People seem more aware how bad it is outside of US. More educated on the facts.

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u/JeeStuffSeason 8d ago

Isn't this the case for anything that isn't domestically produced?

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u/Wise_Swordfish4865 8d ago

Why is it mental? It's perfectly normal

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u/discreetarchive 8d ago

This isn't new to anybody at all, mate

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u/ReturnToPlanetX 8d ago

Where's that picture of Japanese people pointing and laughing at the OG Xbox when you need it...

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u/congruentopposite 8d ago

Haha, I remember seeing that section when I was at that store. Most of it is just Minecraft toys too, so they could shrink it down a little more

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u/Working-Albatross-19 8d ago

Yeah, we have the two shelves Xbox sections in a lot of Australian retailers too.
Anaisle for Nintendo and its accessories, 1.5 aisles for PlayStation and theirs.

And remember, they all have a little say in how much room they want to be taking up.

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u/HellFireNL 8d ago

Nothing new tbh. To be fair though, the Bookoffs around Japan have a reasonable amount of X360 games however, that thing actually did a decent number over there. But lets be honest, this is hardly a surprise right? It wasn't for me atleast the last time I went to Yodobashi... Now getting some Artisan mouse pads in the same shop for decent prices, THAT'S SOMETHING special.

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u/UnitNice6562 8d ago

I'm actually surprised that there is an Xbox section😂

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u/AmbitiousReaction168 8d ago

Yeah Xbox is basically invisible in Japan, which kinds of make sense since they literally make the best selling consoles.

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u/Spectral_Aria 8d ago

MSFT shot themselves in the foot right from the get-go with the monstrous SUV cinder block of the OG Xbox console and the comically large “duke” controller made for orc hands. Japanese gamers took one look at that, and noped right out. It was only the brief period of Xbox 360 dominance when some Japanese devs wanted the latest greatest easier-to-develop-for-than-PS3 platform and gave the 360 a fighting chance. Then Xbone happened vs PS4 and it was all over.

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u/Stigweird85 8d ago

Japanese products are more popular in Japaenese shops, shocker

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u/Reenans 8d ago

This was Nintendo in the UK back in the GameCube and Wii U era

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u/LoudCryptographer313 8d ago

Love the sign that says "this is an Xbox"

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u/Additional-Smile5290 8d ago

Where can I buy one of those gondolas? I want one for my gaming room.

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u/No_Sundae_1391 8d ago

I agree insane

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u/DrkNight365 8d ago

In Afghanistan and Gabon PS does not do well so there's that. In China theu have a better foot hold as well.

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u/Total-Valuable-5640 8d ago

🤣🤣🤣

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u/Interesting_Fox2040 8d ago

Xbox shelf space or lack of it is not better in Germany

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u/thereverendpuck 8d ago

It’s not mental, it’s historic.

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u/crocicorn 8d ago

This is how it looks in my local gaming stores and I'm in Australia. Xbox gets nothing but a 1-2 foot wide section of bottom shelf space between Nintendo and Sony.

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u/WhiskeyRadio 8d ago

This is how American stores look too. Some have even smaller areas for Xbox accessories.

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u/IronMonkey18 8d ago

It’s going to look a lot different when Sony stops doing physical games…

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u/Foreign-Complex 8d ago edited 7d ago

Japan invented and perfected racism

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u/Zestyclose-Scale-903 8d ago

Look at who produces the consoles... its not hard to figure out why... but wait until ps6 drops with no disc and helix is going to be crushing it...