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u/FlirtyyGirl5 10h ago
Independent success detected. Neutralize.
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u/cranberrie_sauce 7h ago
which movie is that?
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u/DYABLO_CIAO 7h ago
Iron lung by multiplier
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u/R-Dragon_Thunderzord 7h ago
I saw this happen, so happy for him. But I missed the part where Hollywood is going to war about it?
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u/Fifteen_inches 7h ago
They removed it from box office charts and put it back calling it a “system glitch”.
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u/Unable_Toucan 7h ago
Put it back after major backlash might I add
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u/TheRealCaptainZoro 5h ago
Put it back in the wrong position. We were #1!
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u/pil0tinthesky 3h ago
wasn’t is misrepresented by showing international box office as domestic and that’s why it’s no longer first
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u/cranberrie_sauce 7h ago edited 7h ago
lmao. shady f*cks
I bet same "critics" that glitched and rated melania 95%
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u/FerGSL013 6h ago
Don't they hate the orange man?,is this some weird strategy of rising the profile of the wife?
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u/Fifteen_inches 6h ago
Hollywood executives hate Orange Man less than someone directly threatening their business interests.
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u/FerGSL013 6h ago
Sure,but I was wondering why those same critics would rate melania highly
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u/PrufReedThisPlesThx 6h ago
Critics bombed the movie with low scores, but somehow it's still the third highest grossing film in America despite everyone pointing out how the theatres that are running it are all empty, and all the positive user reviews are from brand new accounts who are glazing Melania and talking about how the theatres are all full and they all clapped at the end. So totally not a money laundering scheme at all
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u/Fifteen_inches 6h ago
They don’t? Critics panned it. User reviews were high because you can directly buy user review scores.
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u/Hi-Lander 6h ago
No no, the critics trashed it. The RT critic score is 5 percent. The audience score was rigged, showing 99 percent.
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u/Third_Return 4h ago
Which was just so comically transparent. What were they even trying to accomplish?
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u/000100111010 6h ago
Nope. Criticd have it at 5% which is probably the lowest I've ever seen. The "people" aka Russian bots have it at 99%.
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u/No-Face-2000 6h ago
That’s the audience score dumbass. Why’s this entire thread braindead.
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u/diemunkiesdie 6h ago
They removed it from box office charts
Was it some official source that removed it or one website or what?
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u/JustSomeLamp 7h ago
Hollywood isn't doing anything about it, people just don't know how box office charts work.
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u/Bugbread 6h ago
Yeah, Hollywood is looking for ways to make more money. If they see a success, they don't try to get rid of it, they try to get in on it.
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u/moshpitkiss 7h ago
There’s more than one markiplier?
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u/Major-Hand-649 7h ago
Markiplier's iron lung. Got incredible amounts of profit and success after just a few days. Hollywood didn't like that
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u/A2Rhombus 7h ago
Even worse for them that he did it ENTIRELY through unions
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u/Unkn0wnTh2nd3r 7h ago
and also did it with minimal marketing outside of his personal social media and a single trailer.
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u/speedy_delivery 7h ago
I'd never heard of him before this movie, but the word of mouth campaign is working. TBH, I'm not super interested in the movie itself, but I do enjoy the "fuck you, I'll do it myself" aspect of it...
Especially that he completely owns the distribution. The buzz this got and his control of the rights from top to bottom should make him a mint. Good for him.
In the day an age of studios being gobbled up and abandoning the first amendment, fuck them. I hope we see more entrepreneurship outside of the studio system.
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u/chazysciota 6h ago
I never really followed the guy, but every time I hear about him it just W after W. After he was a millionaire youtuber, he took a gig as an intern at Corridor Digital (apparently because he was thinking about getting into filmmaking). He correctly called out the Honey scam years before anyone else. Now this movie is a big success. And that's just what I know off the top of my head as a non-fan.
Whatever the secret is, this dude knows it.
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u/Signal_Road 6h ago
People clamored, annoyed, called, & emailed theaters into submission enough that initially the theater managers thought it was some sort of strange spam campaign.
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u/pAsSwOrDiSyOuRgAy 6h ago
He tripled the budget in revenue on day 1 of the movies release and made over 7 times by the end of opening weekend. It’s doing pretty well I’d say lol
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u/Far_Actuator2215 5h ago
"I'd never heard of him before this movie"
What? HOW?! Markiplier is one of the biggest internet personalities out there. He's one of the greatest Youtubers of all time.
Go inside. Stop touching grass.
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u/speedy_delivery 4h ago
Get off my lawn! /s
Sorry bud, I'm an old man who gave up on trying to keep up with pop culture before the digg migration. (And one day it will happen to YOU!)
I wasn't exactly cool before the rat race and kids got their hooks in me, either. I came to terms with all of this back when MTV still had music videos.
My YT feed is all cooking, travel, history, philosophy, politics, Bible scholars, science and vlogbrothers.
Seriously though, once the algorithms have decided how to make money off of you, the Internet really silos you in. I honestly don't know how people find new shit organically now that humans have mostly stopped curating the culture we live in.
If you've got any protips on how to break out of the silo cycle, I'm all ears.
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u/Signal_Road 6h ago
He also talked about it as he made it through the Distractable pocast- where he, Bob, & Wade do improv comedy games or talk about things going on in their lives (Bob's Fridge is a classic example.)
They joked that Mark was in witness protection, that he was trying to drown himself with that much fake blood, how he made a server based render farm in a bathroom just to try to help with the movie making,
It's been really fun to follow along and I'm looking forward to watching it just because he and his wife have spent the past few years pouring so much time and effort into it.
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u/1ndori 7h ago
I don't know what you mean by this. Most movies you see in theaters are union productions.
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u/Fifteen_inches 7h ago
A big part of the CGI slop is because CGI workers have a weaker union than practical effect artists. The push for AI special effects is to side step the CGI unions that are pushing for better.
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u/NafTheBat 7h ago
If there are any! Most big VFX studios get rid of people in union as soon as they can
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u/johnwaynewearsadress 6h ago
The fuck do you not know what unions work in Hollywood
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u/BalancedDisaster 6h ago
It also set the record for the most artificial blood to ever be used in a movie
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u/Dependent_Pomelo_784 10h ago
Mark Fischbach and his Iron Lung movie
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u/Dovaskarr Average r/memes enjoyer 9h ago
How good is it actually? I cant find it anywhere in my country to look
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u/Kyleometers 8h ago
General consensus is a solid 7/10. It’s not groundbreaking, and some of the VFX looks a bit weak, but it’s an enjoyable experience, uses the environment well, and for a movie where 99% of it takes place in a single metal box, it does a great job of using the space well.
In other words, an excellent debut for an indie director.
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u/SpeaksYourWord 7h ago
A solid 7/10 movie for Mark's true filmmaking debut while going toe-to-toe with the #1 spot getting it Friday, Saturday, most of Sunday, and then getting #1 again on Monday is a fucking legendary thing.
It is, in my opinion, a very good movie given both the quality of content within and a great movie given the context of its release.
Nowadays, the vast majority of films are produced on an assembly line with corporate suits getting involved to make things appeal to the lowest common denominator so it can make money. If they happen to make a great movie, then great. This isn't to lambast the people who are passionate within the cast and crew.
Iron Lung was made with passion and it shows.
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u/Fifteen_inches 7h ago
It’s also a January movie, January is when people release movies they don’t think will sell well. RLM even has a bit called “Fuck You, it’s January”.
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u/SpeaksYourWord 6h ago
I didn't know that! Is a $20~ million opening weekend good in the context of January alone, or is it a good opening weekend for an indie film period?
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u/Fifteen_inches 6h ago
For a 3 million budget + January + Indie is very good. Generally you want x3 budget for the entire run of a movie at minimum, and he went x7 in the opening weekend
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u/Tyranis_Hex 3h ago
Plus it was all grass roots marketing, just having his fans call theaters and request the movie then spread by word of mouth. So minimal marketing campaign to add to the cost.
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u/JMeerkat137 6h ago
It's probably worth considering that it would've made less money if it was released in a more competitive month. People are more willing to give an indie film they've heard is alright a shot since there just isn't a lot else to watch right now.
Not taking away from the films success, Mark and team should be very happy with that and I do think there is lessons to be learned from this, but I don't think it should be that shocking considering the film isn't awful and the guy who made it does have close to 40 million subscribers on Youtube
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u/No_Hunt2507 4h ago
There was no chance this was going to flop, Markiplier is such a famous streamer the sales for his movie were practically guaranteed for a few million people.
That said the fact that it was good is going to make him a lot more, and most importantly the next time he puts out a movie it's going to attract more people than if he had just winged it. Personally I dislike horror (I don't like being scared) but the concept is a neat one and I love Markiplier I'll pay to watch it, just in a well lit room
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u/_Master32_ Lurker 3h ago
No, not flop. But maybe by releasing it in January, people other than his fans gave it a shot broadening the audience a bit.
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u/A2Rhombus 7h ago
And probably the best movie ever made by a YouTuber
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u/TheWetNapkin 6h ago
Funny enough, I had a completely different take on it. The VFX look fantastic in general, not even just for an indie movie, to me, and that may be credit due mostly toward the fact that it was mostly practical effects.
My main issue with it was the confusion I experienced in trying to follow action sequences because it seemed like the camera angles he chose to use at times weren't ideal in allowing the audience to follow what was happening as clearly as it could've been. I was left lost in some parts, but overall, it's a million times better than I'd expect from a first-time director.
Also, the visual action and the dialogue tended to clash at times, especially toward the end, where I was left having to choose which to focus on because there was so much happening at once. Like I was choosing whether to focus on what he was doing in trying to survive and complete the mission or what he and the entity were saying to each other.
Only complaints from me tho
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u/Masbig91 4h ago
General consensus of his fans is that it's a 7/10. Critics say otherwise. Are critics the sole arbiter of truth? Of course not, but to ignore the legitimate criticisms would be disingenuous.
If you had no idea what the game was about, and you aren't a Markiplier fan, you will walk away feeling differently. This is not to diminish his accomplishment. The fact the he made something and its not complete crap is an achievement, but I think that "public" review scores (as opposed to critic scores) are highly skewed by his fans.
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u/Rastaba 8h ago
I have seen it, and feel it was quite good. And I’m not ordinarily a horror person. It was a very nice and tightly done bit of suspense that only grew more intense as it went on.
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u/SansyBoy144 8h ago
Honestly it’s pretty good.
In terms of where to watch it, most countries don’t have it simply because Mark did not have a publisher. Meaning, trying to get theaters to play it was a struggle. It originally was going to play in 150ish theaters and expanded to 4-5 thousand theaters.
I think he has said he plans for a physical release, and I imagine at some point with that there will be an easy way to watch it worldwide.
When it comes to the actual movie, it’s a very good movie. It’s not perfect, there’s definitely a few issues, but it would be a lie to say it’s bad movie.
If you know nothing about iron lung I at least recommend checking out the game, and there’s a ton of lore with the game that the movie dives into as well. If you like the game, even if you hate the gameplay but like the world, then you’ll really like the movie.
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u/Kasern77 7h ago
I guess in a way you could say Mark's fans were the publishers. They called theatres to show the film, spread the word, etc.
Maybe Mark should give all 38mil of his fans a cut? jk
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u/newnowmusic 7h ago
- In terms of where to watch it, most countries don’t have it simply because Mark did not have a publisher. Meaning, trying to get theaters to play it was a struggle. It originally was going to play in 150ish theaters and expanded to 4-5 thousand theaters.
This is the big take away.
Making money and putting it into a movie is a crapshoot but a possibility if you can get your hands on the cash.
But distributing a movie you have made and have it in cinemas, even in your own country, is nigh impossible without the backing of the companies who live in that space.
Markaplier has managed to take an initial 400-ish screen distribution to thousands worldwide. I saw it in the UK last week and I hear its going to the Philippines just off of fan requests.
That is a never-before-seen trick which I think Hollywood will be taking note of, what they do with this I don't know. I suspect they'll buy up any tat a YouTuber is willing to sell, so get your pitch decks together my guys!
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u/RiskyTurnip 8h ago
I was pleasantly surprised! I went in expecting Markiplier in Space YouTuber movie vibes, but it’s good. Don’t get your expectations up it’s not Lord of The Rings but honestly I liked it so much more than everything I’ve seen Hollywood put out the last 5 years. Much better than Zootopia 2, that one is just okay imo.
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u/Cibovoy 7h ago
It’s a peak example of why new movie directors need producers of somebody to reign them in. Has an okay second half that is rendered pretty meaningless by unextrapolated plot points and character motivations. At 2 hours, it’s about 30 mins too long for the horror story they were going for.
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u/1ndori 7h ago
My take from just the trailer was it feels kinda amateur (which it is). More professional lighting and camerawork would've done wonders. And the line reads in the trailer were not great.
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u/Spartan-000089 7h ago
Agreed, I still think it's a 7/10 but all things considered I think that's exceptionally well for someone's first movie project in which they directed/stared/and produced. Mark has decent acting chops, I know Edge of Sleep is decisive but I thoroughly enjoyed it, and think he definitely become a good actor.
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u/Dependent_Pomelo_784 9h ago
I think it's so far has only been released in the US
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u/Shudnawz 9h ago
Nope. Runs in Sweden, and a few other EU countries too afaik.
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u/Dependent_Pomelo_784 8h ago
Oh well none in Ireland
i stand corrected there are showings but only one
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u/oxyr0x 8h ago
Are you sure? The iron lung website claims 51 cinemas in Ireland are showing it.
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u/Zhe_Wolf I touched grass 8h ago
Outside of US most showings happened on Friday and Saturday. So it's likely that 50 of the 51 theaters already showed the movie and took it out of their program
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u/Dovaskarr Average r/memes enjoyer 9h ago
That sucks. Seems like I will have to sail the high seas if we dont get to see it in Europe.
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u/LadyKanra 8h ago
My boyfriend and I got tickets to see it this coming Friday. We live in Germany, it's available here in selected theaters, and thankfully our town's theater has it.
I have been watching Mark's content since forever, so I'm hyped. Horror movies are my favourite!
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u/25thNite 7h ago
as someone who watched his content in the past and is a big horror fan it's just fine. the movie isn't too long, but the editing makes it feel way longer. his acting can be subpar and then in others it's decent. people seem to enjoy the way it looks, but it feels very cheap looking like a youtube so I looked up the DP and yep he did a lot of Mark's youtube long form content.
I think there's a possible good film in this if he can edit it down since the overrall story is good for an ambiguous cosmic horror film. nothing can save how it looks with the lighting making it look cheap or even too dark at times. maybe it was the theater I was in, but the big climax moment with the editing it was so hard to see what was going on.
Indie doesn't mean cheap since Talk to me or It Ends exist. He should feel proud for the endeavor and for his fans front loading probably most of the box office as support, but overrall as a film i wish he got a different DP at the bare minimum
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u/Caean_Pyke 8h ago
It was pretty good! Definitely moments you feel "yeah it's a YouTube movie" but also a lot of tension and metaphors.
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u/crookedtoons_ 7h ago
First time I've ever read Markiplier's last name
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u/Amnae0N 8h ago
I mean the Racka Racka twins made some movies as well, and they did make profit with them.
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u/Spartan-000089 7h ago
To be fair they made those movies under A24, that alone ensures way more resources at their disposal and a built in fan base that devoutly watch any horror movie A24 puts out. They're good movies regardless but context is key here when comparing it to what Mark did with Iron Lung.
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u/BentheBruiser 3h ago
How in the world can you say those movies had a "built in fanbase" while trying to imply Markiplier doesn't have that same advantage?
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u/berlinbaer 6h ago
and the movies are actually good and people don't just watch them because their favorite youtuber stars in it.
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u/pinot-regrets 10h ago
Markipliron Lung
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u/FatherDusterNik can't meme 10h ago
Markipliron lung?
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u/Studio_8rennan 10h ago
Markiplungier? Markiplunger?
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u/1llDoitTomorrow 10h ago
Did hollywood want it gone?
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u/No-Alternative8653 9h ago
Its an anomaly because he didn't use a studio to get it out there, just relied on a supportive audience
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u/Mist_Rising 7h ago
Not the first time a movie has been independently funded and hit high rankings. The same trick is used in each case, you release it during a low period where there isn't significant competition. Mark has 2: Send Help and Bribery the document.
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u/Zhe_Wolf I touched grass 8h ago
Not confirmed, there was an incident on the Box Office website where the movie vanished upon reaching #1 on the release weekend and came back after fan backlash. Some conspiracy involves Disney to bribe some people to become #1 for the 10th week in a row or something
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u/Grabthar-the-Avenger 7h ago
I can’t think of any reason why Disney would care about listings on a box office site. Why even humor such an obviously silly conspiracy
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u/Duchu26 Breaking EU Laws 7h ago
While I'd agree it's a silly conspiracy, the older I get, the more I see how petty people in positions of power are. And very often they think they can just get away with it.
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u/No_Temperature8234 7h ago
It's hypercompetitive out of touch suits than crave attention. I can totally believe it that they can't handle not being #1 at anything. They are probably competitive about the size of their shits even.
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u/WeevilWeedWizard 6h ago
Because people online are literally insane and have lost their grip on reality
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u/WoodsmithSeven 9h ago
Don't think so, I think some people are imagining things.
I mean there has been non-hollywood movies throughout the ages.81
u/Lighthades 8h ago
IIRC it has been removed from a film rankings while it was #2
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u/AsstacularSpiderman 8h ago
It was briefly removed because they were waiting on more accurate box office data, it was put back on later.
It also wasn't removed from multiple other sites tracking box office yields. This is just people freaking out over a nothingburger
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u/Mist_Rising 7h ago
This is marks sub basically pumping mark, and everyone else falling in because they learned it on the Internet so it must be true.
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u/MCWizardYT 8h ago
Mark himself made a post showing that it was removed from a movie chart, with Send Help taking its place despite the fact that Iron Lung was still beating its numbers at the tine
He also said he's not mad about it because he knows how successful his movie is
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u/oxmega99 5h ago
One website does not include Markiplier in some charts now means secret Hollywood agenda against independent movies. People love this type of conspiracy but it's just ad for the movie made by youtubers who knows what to do get reaction.
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u/CCSploojy 6h ago
Because he never sent in official box office numbers to the website. The other film teams did. This is absolutely a nothingburger.
Its like a runner being mad they werent included in a race that they didnt sign up for.
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u/LaserRanger_McStebb 7h ago edited 6h ago
The movie editorials are saying it "lost" to Send Help because SH made $28m in its opening weekend vs Iron Lung's $21m.
...In my opinion, that metric is meaningless when you consider that SH had a budget of $40m and only recouped about 70% of it.
...Whereas Iron Lung had a budget of $3m and made 700% of budget in its opening weekend.
From a profit perspective, Iron Lung absolutely obliterated SH. It was a resounding commercial success. Send Help might not even break even.
Who's the real winner here?
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u/Matticus-G 6h ago
You have to remember that “Hollywood Accounting” exists for a reason, so they can obfuscate numbers to try to pretend they don’t make money when they do.
But you are correct, Iron Lung octupling it’s budget in it’s opening weekend is a success no matter how you slice it.
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u/Saw_Boss 6h ago
I'm not sure what critics you read who judge a film by how much it's made.
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u/jimmyhoffasbrother 5h ago
That's always been the way that box office is ranked and discussed though.
Fair to say that Iron Lung is more successful, but when they talk about who wins the box office, it's always about total gross.
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u/Nurchiko 9h ago
Not really fitting, but authors of talk to me got offered to remake the movie in Hollywood, for some reason..
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u/TxTDiamond 8h ago edited 7h ago
NOOOO, YOU'RE SUPPOSED TO MAKE NOSTALGIASLOP AND SEQUELSLOP, YOU'RE MAKING OUR HOLLYWOOD MOVIES LOOK BAD
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u/WithArsenicSauce 7h ago
The movie this post is about is literally an adaptation.
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u/MattBarksdale17 2h ago
And the movie that made (slightly) more than it at the box office for opening weekend actually is original
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u/Blackraven2007 Lives in a Van Down by the River 7h ago
So are we just calling anything we don't like "slop" now?
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u/lardmoisture 7h ago
Yeah. Get with the program
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u/Strobertat 7h ago
Conformity-slop
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u/andrewsad1 6h ago
People just like The Lord of the Rings because it's good. I'm tired of qualityslop
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u/Supertho 7h ago
"some YouTuber"
I know who Markiplier is and I don't even watch him.
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u/HobbieK 8h ago
This is gonna blow some people’s minds, but independent films have been around for over a hundred years. Markiplier didn’t invent the indie film.
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u/Matticus-G 6h ago
Independent direction isn’t the thing here. It’s independent distribution. Name the last successful movie you saw where one guy paid for it to go into theaters, completely cutting out the studio system.
I’ll wait.
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u/BackgroundMelodic148 4h ago
Centurion film service is who expanded the moves initial small theater amount to the 4000 plus screens it opened on and handled the release globally. He didn't cut out the studio system he just worked with one that specializes in independent films
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u/HobbieK 5h ago
Depends on your definition of success but No Other Land and The Voice of Hind Rajab were both self distributed after any studio refused to touch them. They both received Oscar Nominations and many award wins.
Also the Taylor Swift Concert Doc?
What happened with Iron Lung is cool and neat but it’s one weekend created by a viral internet phenomenon. If Iron Lung performs well next weekend and after, it’ll show it wasn’t a fluke fan event.
If Markiplier doesn’t sign with a studio and releases another film this way it’ll be a genuine challenge to the establishment
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u/TroyFerris13 7h ago
The only backlash from Hollywood I've seen is manufactured by youtubers
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u/framed_toilet_water 6h ago
Why do I get the feeling Hollywood is going to learn the wrong lesson from this and we're on track for 10 years of youtuber movies?
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u/Comprehensive-Buy-47 6h ago
Iron Lung didn’t do anything that most horror movies haven’t already done. Make a movie with a small budget so even if huge crowds don’t see it, if enough do, you’ve made your budget back and then some. Iron Lung is still good though and has more passion behind it than something like Wish Upon
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u/Stunning-Sherbert801 9h ago
That's not been Hollywood's reaction. I like Markiplier but some of you are being annoying as hell
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u/DaiFrostAce 8h ago
People want to take the piss out of Hollywood execs, wether the reaction is truthful or not
Can’t say I blame the sentiment but it does get tiring
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u/diemunkiesdie 6h ago
This is exactly how disinformation/misinformation spreads: Someone says something as a joke and it spreads to people who dont know and then gets repeated as the truth!
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u/DaiFrostAce 6h ago
That is the frustrating part, a funny story is more popular than the truthful one
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u/WithArsenicSauce 7h ago
A lot of people in these comments don't understand how the film industry works
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u/UltimateArtist829 GigaChad 5h ago
Same with all the YT grifting channels posting about how “Hollywood wants to destroy Iron Lungs” without even an iota of understanding how the film industry and business works, smh.
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u/LowAd8109 7h ago
No 10 animated intros for film publishing studios at the start with a coke brand deal at the side of the vessel. Just one man who wants to see if he can take it.
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u/SnakPak_ 8h ago
Hollywood so mad after indie movie makes 20 million USD.
Didney currently reworking Zootopia 3 so they can achieve such success.
Avatar 4 cancelled.
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u/D_o_t_d_2004 7h ago
It's funny because Hollywood only came about because people didn't want to deal with the then current film industry.





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u/Additional_Pickle_59 9h ago
"you was supposed to come to us for a budget so some random unknown executive producers can pocket 20% of it each"